Proven product catalyst: removing noise to find product signal.
Product design management leader from strategy to shipping: team autonomy & AI workflow adoption.
CPO, CMOs call me to move stalled product or AI pilots inside heavy matrixed, regulated orgs to deliver adopted, governed products in weeks, not months. 11 AI & PM certifications.
Prudential
Samsung
Stellantis
United Airlines
Vanguard
ADP Wisely
T-Mobile
Marriott
Caterpillar
Northeastern U.
Amway
Dow Chemical
Duke Energy
Blackrock
TIAA / nuveen
Merck
CenterPoint
CVS
Prudential Samsung Stellantis United Airlines Vanguard ADP Wisely T-Mobile Marriott Caterpillar Northeastern U. Amway Dow Chemical Duke Energy Blackrock TIAA / nuveen Merck CenterPoint CVS
Connecting product teams with clarity and care.
Welcome! I bring 18 years leading, holistic product strategy to shipping, flipping complex enterprise transformations into clear, measured direction with measured outcomes.
I've shipped 29+ product transformations, including TIAA, United Airlines, and F100 enterprise (Accenture) and MarTech (Publicis Sapient) work. Not just technical, but human adoption - more relevant with AI today. My recent delivery includes exceeding prospecting targets at 63%, improving intake t-shirt sizing for delivery velocity up 41%, hit 100% WCAG compliance, and raising subscription rates 97%. I lead with data-driven storytelling, coach teams with care, and evaluate AI in PM workflows to sharpen team decisions without losing consumer signals. Whether I'm aligning C-suite roadmaps or mentoring a global team of 15, I connect what business can deliver. I make it stick.
Truth: Embrace moving faster, improving AI-intel with human, critical-thinking decisions.
Current trends show AI upskilling is falling short. Teams are learning new tools yet stall on what comes next: consistent utilization and competitive differentiation. For over 12 years, I've defined and refined my Pivotal Moments™ Framework: a playbook for team decisions that functions as a human-layer harness for AI workflows, connecting agentic signals to measurable team KPIs. With 29 certifications across AI, PM, and business strategy, I’m closing the gap between AI investment and AI workforce impact.
Fast requires decision clarity: AI, PM certifications plus workforce adoption
Co-led nearly three dozen enterprise or CX transformations including AI-assisted, product, and e-commerce apps, connecting strategic executive goals with AI-insights, product management, and MSM business strategy specialization certifications. This strategy-to-solutions portfolio narrates my holistic approach from zero release failure deployments at United to heavily regulated, bi-weekly delivery at TIAA with team AI upskilling, paired with Emmy Award-winning design craft. I’ve run lean, flat, globally-capable teams ship and stick.
Pushing past legacy ‘test and fail’ stagnation, I empower team ownership with decision clarity.
Last 14 months I’ve led:
Product Leadership applied
01
Connect product vision with cross-functional teams on shared priorities that move in parallel efficiency, rather than delayed sequence. At United, I co-led mobile strategy with business that saved $8.4M yearly by applying WSJF prioritizations, without disrupting 4.7K daily flights.
Product Vision, Product Planning, Journey Maps, Service Blueprints, Omnichannel Journey Orchestration, Barriers to Success, Road Maps, Business Use Cases, Service Prototyping, Analytical Models on Segmentations
02
Uncovering gaps between customer needs and teams assumptions for decisive clarity, with executive storytelling from insights in connected data. At TIAA, I led a small research team, to bring a persona-customer voice into content strategy that distills complexity.
Quantitative Research, Qualitative Research, Ethnography, Segment Data Analysis, Alignment Workshops, Branch testing, UX Research, Brand Messaging, AI-led Correlational Studies, Longitudinal Studies, A/B Testing
03
18 years bridging product, marketing, design, business, and engineering teams using Jira roadmaps connected to journey or service blueprint feasibility, risks, data-rich research, and KPI touchpoint scorecards that prioritize weekly sprint grooming.
Road Maps, Forecast Planning, Scrum Backlogs, Sprint Grooming, Burn Down, Customer to Business Prioritization, feasibility prioritization epics, Jobs-to-be-done, User Stories, Design Requirements, Annotated Designs
04
Good design weighs everything, from empathy, constraints, and the root "why" behind a problem. Within 12 months at TIAA, I've applied human-centered UX in 42 deployments, a new 0-1 design system, and service design methods to identify and coordinate enterprise roadblocks.
Figma Design Systems, Design Playbooks, UX/UI Architectures, Rapid Prototyping, UX Flow Pattern Libraries, Information Architecture, Content Strategy, Annotated Delivery, Wireframing, Visual Branding, Vibe-coding
05
Measure what actually drives behavior, engagement, and loyalty across customer journeys to optimize and budget ROI impact. My segmentation and UX heuristic tools have driven measurable omni-channel growth at enterprise scale.
Analytics and Engagement Analysis, CX Analysis, Customer Segmentation and engagement optimization, Customer Personalization, Omnichannel Journey Orchestration, Brand Development/Messaging Marketing Playbooks
Over three dozen solutioned case studies available, turning complexity into storytelling.
-
Vision-driven tactical roadmap from journeys prioritized for quick-wins. 28+ product transformations | $313M+ in attributed revenue impact
Deployed a 0-1 design system for Nuveen’s site that accelerated development velocity 41% while defining token strategy for a 2025 rebranding launch.
Managed Samsung’s NA (517MM visits) e-commerce product teams with eight product launch plans; connecting UX architecture with analytical segmentation optimization toward a $54.6 MM revenue lift. Organic ROI 22%. $390MM YoY revenue.
Unified and prioritized Caterpillar’s global B2B-2C Dealer Salesforce pipeline from global business research into a storyboard narrative use cases, improving quoting 38% into 20% sales lift at $6.9BN YoY
Innovated Prudential’s $27MM transformation ($1.55T assets) with requirements using compelling storytelling with data analysis to align leadership values.
Provided quarterly business reports to United Airlines’ operational IT budgets and ROI for roadmap planning and cascading improvement initiatives.
-
Connecting customer research with business KPIs using storytelling influence across the executive verticals
Subscription CRM research that led to Nuveen lifting 97% in subscription retention and conversion. Contributed to +212,000 new user enrollments from web journey optimizations and improved content storytelling CMS architecture.
Orchestrated Stellantis’ global OEM omnichannel marketing (Media, Social Media, CRM) on ~23% journey efficiency from research and engagement analysis for $2.4 BN agency consolidation win, to meet $720 MM in cost cutting.
Led strategic design of Amway’s $8.9 BN app and omnichannel e-commerce with business modeling. Product development roadmaps from corporate blueprinting, UX, content design, and search lifting revenue by $313MM.
Managed United’s global App suite, improving operational efficiencies 6% (1.6MM) by prioritizing and reducing defects in agile releases. Research drove agent change management for measured CX lift.
Developed and deployed five maturity data analysis tools, and nine product standards to scale teams.
-
Recently led enterprise-wide team over 5 business units across two orgs. 52 deployments/year | $24M+ web budget oversight
Own daily stand-ups: to increase customer engagement ~32–63% over B.U. roadmaps and B2C segmentations. Successful global stakeholder alignments and collaborate with federated, agile software engineering dev teams.
Head of a product design team at United Airlines, implementing new agile methodologies for efficiency on 7 global operations with a 13-app portfolio with complex data and delivery cycles with zero downtime: 4700 daily flights in 356 airports.
Led T-Mobile’s product design pattern unification playbook. Reduced deployment costs $22MM YoY. Sunset a legacy app.
Redesigned a $16.8MM Gerdau and Merck’s user experience of a global salesforce order scheduling management.
-
Service design with product discovery, scaled by MCP connected design systems for faster understanding and handoffs
Launched an AI-assisted behavioral spending app in 11 weeks to exceed wealth prospecting by 63%
As a dual org. product leader, established a new team and a 0-1 product design system in 4 months to rebuild all of Nuveen’s web assets. Continued to evolve system with adaptive type and mobile support.
Lead a team to expand existing design system components and documentation over federated software teams.
Managed United’s global App suite, improving operational efficiencies 6% (1.6MM) by prioritizing and reducing defects in agile releases. Research drove agent change management for measured CX lift.
Developed and deployed five maturity data analysis toolsets with LLMs, and nine product standards to scale teams.
-
Hired and mentored 15-person global team (US and India) with 87% positive sentiment score by connecting individual OKRs to project performance | 65+ designers mentored over the last decade
Defined first enterprise-wide (TIAA and Nuveen) career growth paths (soft and hard skills) for my team with leveling expectations and promotional targets in growth. Included AI upskilling courses. Further more, it set T-shape competencies in project management, design, content, research, and systems skill focus.
Own the end-to-end design delivery; mentoring team over five BUs with 87% positive sentiment (lift). Coach team on Figma AI Make, MCP vibe coding for ideation and delivery.
Defined educational programs and training for each growth path
Defined OKR Framework for my team between individuals, team, brand and organizational KPIs and values
“Companies often avoid risks as status quo, keeping with their competitors. Yet that is where opportunities remain most abundant. AI is fundamentally challenging the status quo. Workforce tension is not in upskilling; it’s adoption: critical thinking, autonomy, and pilot testing that drives roadmaps. A new level of agility.”
CROSS-FUNCTIONAL LEADERSHIP:
Product Managers
Developers
Content Strategists
UX Designers
Automation/AI Leads
System Designers
UX Researchers
Architects
Engineers
Product Managers Developers Content Strategists UX Designers Automation/AI Leads System Designers UX Researchers Architects Engineers
United Airlines: 13 App Folio I managed
Advanced Certification Highlights
Explore my core leadership:
-
We’re at an AI crossroads today as workforce upskilling is not enough. I’ve been working on several white papers in the “invisible harness” that teams need to confidently apply AI in decisions, exploration, and workflows.
-
With over two decades creating frameworks and playbooks for product teams in enterprise and marketing, I bring a unique view of how teams can come together, featuring my Pivotal Moments framework, and applicable to AI.
-
With 95% of AI efforts failing, I take a process-centric appoach to evaluating risk and opportunities in AI, over a product-centric one. using data maturity heuristics from my proven Pivotal Moments framework.
17 speaking or roundtables in product, AI, and design transformations.
Speaking Credentials:
Let’s have a moment.
Recent Leadership Speaking Events