Proven product strategy & design leader

Connecting customer goals into business growth.

17 years leading product & design teams on executive outcomes. Design seasoned, business KPI experienced.

Business Focused

Prudential

Samsung

Stellantis

United Airlines

Vanguard Institutional

ADP Wisely

T-Mobile

Marriott

Caterpillar

Northeastern U.

Amway

Dow Chemical

Firestone

Duke Energy

Blackrock

Merck

CenterPoint

CVS Pharmacy

Prudential Samsung Stellantis United Airlines Vanguard Institutional ADP Wisely T-Mobile Marriott Caterpillar Northeastern U. Amway Dow Chemical Firestone Duke Energy Blackrock Merck CenterPoint CVS Pharmacy

Leading product teams with clarity and care.

Product team enablement ikigai

  1. ❤️ What I love: Empowering teams through trust, calm, and collaboration toward delivery that improves human adoption

  2. 💪🏼 What I’m good at: Strategic, executive storytelling on valued KPIs in execution through human or LLM/agentic faculty

  3. 🌎 What the world needs: Human-centered priorities and trust within complex org. cultures with purposeful iterations

  4. 💼 Where I am hired: Product and/or service design in Sr. Director + leadership roles with strategic planning and delivery

Product Summary

Strategic change executive with deep expertise in transformational products in complex global organizations. I connect executive leadership to product and experience teams with recent AI-assisted workflows to optimize and translate complexity into clarity. I’ve integrated agentic, diagnostic toolsets from my “Pivotal Moments” framework with measurable product KPIs between teams from empathy-driven strategy.

Passionate about delivering AI-assisted products through human-centered workflows that scale and are sustainable. I’ve led nearly three dozen product transformations on enterprise, CX applications, and e-commerce. I’ve executed on strategic executive goals (in-house & Big 5 consulting) complemented by my GenAI engineering and P.M. certifications, Google Cloud, MBA strategy and management specializations, and design degrees.

Team Value

An Emmy Award design leader, I’ve delivered enterprise products with smaller, flatter and nimbler teams from my workflows and applied AI knowledge. I’ve solved enterprise-wide deadlocks and confusion from TIAA to United Airlines with efficient global teams on bi-weekly releases on three core products without a single design release failure.

My leadership avoids bloated ‘break things, fail’ teams; empowering team ownership with efficiency.

    1. Managed Samsung’s NA (517MM visits) e-commerce product teams with eight product launch plans; connecting UX architecture with analytical segmentation optimization toward a $54.6 MM revenue lift. Organic ROI 22%. $390MM YoY revenue.

    2. Unified and prioritized Caterpillar’s global B2B-2C Dealer Salesforce pipeline from global business research into a storyboard narrative use cases, improving quoting 38% into 20% sales lift at $6.9BN YoY

    3. Innovated Prudential’s $27MM transformation ($1.55T assets) with requirements using compelling storytelling with data analysis to align leadership values.

    1. Orchestrated Stellantis’ global OEM omnichannel marketing (Media, Social Media, CRM) on ~23% journey efficiency from research and engagement analysis for $2.4 BN agency consolidation win, to meet $720 MM in cost cutting.

    2. Led strategic design of Amway’s $8.9 BN app and omnichannel e-commerce with business modeling. Product development roadmaps from corporate blueprinting, UX, content design, and search lifting revenue by $313MM.

    3. Managed United’s global App suite, improving operational efficiencies 6% (1.6MM) by prioritizing and reducing defects in agile releases. Research drove agent change management for measured CX lift.

    4. Developed and deployed five maturity data analysis tools, and nine product standards to scale teams.

    1. Own daily stand-ups: to increase customer engagement ~32–63% over B.U. roadmaps and B2C segmentations. Successful global stakeholder alignments and collaborate with federated, agile software engineering dev teams.

    2. Head of a product design team at United Airlines, implementing new agile methodologies for efficiency on 7 global operations with a 13-app portfolio with complex data and delivery cycles with zero downtime: 4700 daily flights in 356 airports.

    3. Led T-Mobile’s product design pattern unification playbook. Reduced deployment costs $22MM YoY. Sunset a legacy app.

    4. Redesigned a $16.8MM Gerdau and Merck’s user experience of a global salesforce order scheduling management.

    1. As a dual org. product leader, established a new team and a 0-1 product design system in 4 months to rebuild all of Nuveen’s web assets. Continued to evolve system with adaptive type and mobile support.

    2. Lead a team to expand existing design system components and documentation over federated software teams. 

    3. Managed United’s global App suite, improving operational efficiencies 6% (1.6MM) by prioritizing and reducing defects in agile releases. Research drove agent change management for measured CX lift.

    4. Developed and deployed five maturity data analysis toolsets with LLMs, and nine product standards to scale teams.

    1. Own the end-to-end design delivery; mentoring team over five BUs with 87% positive sentiment (lift). Coach team on Figma AI Make, MCP vibe coding for ideation and delivery.

    2. Defined 8 Growth Paths for teams and leveling expectations and promotional targets

    3. Defined educational programs and training for each growth path

    4. Defined OKR Framework for my team between individuals, team, brand and organizational KPIs and values

Leading effective teams by coordinated collaboration. Researched product strategy, metric-led insights, and service design; I bring holistic, product leadership.

“Effective cross-functional team collaboration demands tatical, connected CX moments in a shared vision.”

— Josh Nard

Strategy

Design

Delivery

Strategy • Design • Delivery •

Product Leadership applied


01

I define product vision connecting multi-functional team prioritizations. Outcomes enable teams to work in parallel by allowing tactical decision-making. At United, I led product teams on ongoing business strategy opportunities while reducing dev costs.

Product Vision, Product Planning, Journey Maps, Service Blueprints, Omnichannel Journey Orchestration, Barriers to Success, Road Maps, Business Use Cases, Service Prototyping, Analytical Models on Segmentations


02

I evaluate customer barriers from customer and employee research for opportunities and stakeholder goals for radical team clarity. I have led research programs for 17 years, bringing the voice of customer into conference rooms for decision confidence in team decisions.

Quantitative Research, Qualitative Research, Ethnography, Segment Data Analysis, Alignment Workshops, Findability branch testing, UX Research, Brand Messaging, Correlational Studies, Longitudinal Studies, A/B Testing


03

Design requires evaluating holistic factors, from empathy to environmental constraints. I apply 19 years of human-centered UX, product design with collaborative service design methods. Identifying root “whys” to identify impacts on product services.

Figma Design Systems, Design Playbooks, UX/UI Architectures, Rapid Prototyping, UX Flow Pattern Libraries, Information Architecture, Content Strategy, Annotated Delivery, Wireframing, Visual Brand Design


04

I have bridged product business teams with engineering for a decade and a half. I forecast roadmaps with multi-functional teams on journey blueprints feasibility from research to data-driven metrics in touchpoints to prioritize weekly sprint grooming.

Road Maps, Forecast Planning, Scrum Backlogs, Sprint Grooming, Burn Down, Customer to Business Prioritization, feasibility prioritization epics, Jobs-to-be-done, User Stories, Design Requirements, Annotated Designs


05

I evaluate measurements in customer behaviors, engagement, and loyalty across journeys to optimize entire experiences. I’ve developed measurement tools on segmentation analysis, UX heuristics, and org. readiness for proven omnichannel marketing growth.

Analytics and Engagement Analysis, CX Analysis, Customer Segmentation and engagement optimization, Customer Personalization, Omnichannel Journey Orchestration, Brand Development/Messaging Marketing Playbooks


United Airlines Feature: 13 Apps I managed with my product team

“My leadership framework convert executive goals into tactical execution with collaborative actions for teams in pivotal moments.”

— Josh Nard

Consulting up, coaching down for over a decade.

C-Suite & MDs

  • Business strategy with product strategy

  • Quarterly organizational goals

  • Roadmap milestones

  • Cost centers and prioritizations

Directors/VPs, Managers

  • Design Systems and DesignOps

  • Product Roadmaps and Sprint Planning

  • CX Metrics with product strategy

  • Team management and coaching

How I shape outcomes

    1. Identify valued customer segment requirements to index on business goals with product planning priorities

    2. Create tactical, actionable strategies from senior leadership vision that connect to cross-functional teams

    3. Identify risks and feasiblilty factors in planning; ROI targets with team OKR alignments

    4. Consider team’s performance goals on product outcomes (over outputs)

    5. Connect quant. data with qualitative research that adds fidelity for clear understanding of near and long-term product planning

    6. Map deficits in experiences through root-cause process analysis

    1. Align multi-functional teams with omnichannel playbooks from qual/ quant research

    2. Write product user stories from epics and key touchpoints that map to business and customer goals

    3. Assess design system impacts. Net-new or variants necessary.

    4. Identify new 0-1 product opportunities with dependencies on business readiness, persona analysis and journey blueprints

    5. Thinking fast or slow: Define design system governance approvals for faster deployments

    6. Deliver design layouts and flows with annotations for developers.

    1. Evaluate multiple metrics across the customer or user journey to evaluate value with improvements

    2. Distill data and research to convey the value through storytelling for executive buy-in

    3. Improve Customer Experience planning to support the product launch success

    4. Optimize experiences in journey touchpoints across teams through change management

5 Product Leadership Strengths

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