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    <loc>https://www.joshnard.com/blog/law-25-evolve-your-design-through-adaptive-leadership</loc>
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    <lastmod>2023-09-25</lastmod>
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      <image:title>Product CX Blog - Law 25: Evolve Your Design Through Adaptive Leadership - Make it stand out</image:title>
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    <lastmod>2023-09-20</lastmod>
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      <image:title>Product CX Blog - Law 4: Verbalize less, craft designs that speak for you. - Make it stand out</image:title>
      <image:caption>Image Description: Group of people in a room evaluating a white board with design layout flows.</image:caption>
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    <lastmod>2023-09-20</lastmod>
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      <image:title>Product CX Blog - Law 6: Court the Essence of Design’s Value - Make it stand out</image:title>
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    <lastmod>2023-09-06</lastmod>
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      <image:title>Product CX Blog - Law 9: Win through design, never through debate. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-09-05</lastmod>
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      <image:title>Product CX Blog - Law 8: Encourage Design Intrigue to enter your design space - Make it stand out</image:title>
      <image:caption>Image Description: (Generative AI) Designers collaborating around a table with others on ideas.</image:caption>
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    <lastmod>2023-09-11</lastmod>
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      <image:title>Product CX Blog - Metaverse: will it serve brands with greater CX - or worse? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Product CX Blog - Metaverse: will it serve brands with greater CX - or worse? - Make it stand out</image:title>
      <image:caption>Travis Scott performed in Fortnite, drawing over 27.7 million unique players in-game participated live 45.8 million times across the five events that connected with Travis Scott’s Astronomical branding.</image:caption>
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      <image:title>Product CX Blog - Metaverse: will it serve brands with greater CX - or worse? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-09-11</lastmod>
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      <image:title>Product CX Blog - CX worsening to shifting pandemic behaviors - Make it stand out</image:title>
      <image:caption>Forrester CX Index found on their twitter feed</image:caption>
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    <lastmod>2026-06-03</lastmod>
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      <image:caption>A detailed infographic or chart with multiple sections, including various client profiles, schedules, and schedules, featuring header in orange and sections in blue and beige, related to a project or process overview.</image:caption>
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      <image:caption>Slide titled "Pivotal Moment Map Framework" with a blue background. It contains a list of points explaining the framework for future ownership experience grounded with quant/qual research, including elements like narrative, pivotal moments, alternative use cases, experience pillars, and statistics. To the right, there are six columns with small preview images and labels for each step, such as Pivotal Moments, Narrative, If/Then use cases, and others.</image:caption>
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      <image:caption>A detailed infographic illustrating the Caterpillar Customer Relationship Management Life Cycle Storyboard, with various steps and corresponding illustrations depicting customer meetings, price negotiations, quote updates, discount approvals, final checks, and follow-ups in a business context.</image:caption>
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      <image:caption>A business meeting or workshop taking place in a modern conference room, with multiple attendees seated around tables, some using laptops, engaging with a large whiteboard filled with notes and diagrams, and a presentation projected onto a screen.</image:caption>
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      <image:caption>Diagram illustrating Caterpillar's sales and marketing archetypes and personas, including roles for sales and marketing teams, with different color-coded icons representing various personas such as Marketing Manager, Sales Manager, Sales Rep, Specialist, and Technology team, interconnected with arrows showing relationships within the sales cycle.</image:caption>
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      <image:caption>A detailed infographic titled 'Caterpillar Customer Relationship Management Life Cycle Storyboard' depicting various stages and illustrations related to customer relationship management for Caterpillar. It includes flowcharts, text, and illustrations of people working at desks and in meetings.</image:caption>
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      <image:caption>A detailed infographic or flowchart related to customer journey and marketing strategies for Sunwing, with various sections, icons, and text outlining different phases of customer experience and engagement.</image:caption>
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      <image:caption>A detailed table discussing customer experience (CX) barriers, perceptions, behavioral hypotheses, opportunities, and communication tactics for creating a receipt, with sections on problem, perception, support, and opportunities.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>A detailed process flowchart on a whiteboard illustrating steps involved in a project using diagrams and images of computers, with text descriptions and arrows connecting each step.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>Flowchart of United Airlines' wheelchair assistance process at airport, covering registration, security, terminal, flight, and arrival procedures.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>Educational slide titled 'Architecture principles' with six icons representing different concepts such as documents, a computer, touch interface, options menu, layered structure, and flow layers, accompanied by descriptive text.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/c588d915-ea23-49ad-8388-8f25063258f4/Stellantis_IntroJMap_CaseStudy7.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>Screenshot of a presentation slide titled "Journey Stage Quantitative Summary" with sections on purchase, research sentiments, empowerment, and other car buying process details, accompanied by graphics of cars and icons.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5b868385-4deb-400d-a3ca-6b8d0ea0a72b/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos+ISO+Barriers_Page_09.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A detailed worksheet titled 'CX Pivotal Moment Barrier: Create a Receipt | MVP' with sections on Problem, Perception, Behavioral Hypothesis, Opportunities, Communication Tactics, Customer, Support, and Method of Understanding, including specific customer experience and business strategies.</image:caption>
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    <image:image>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>A research process infographic showing steps: Discover, Evaluate, Ideate, Revise, Validate, Refine, and Design, each represented visually and with descriptive text.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571153-8DV165JXGFVX6U4WFW3E/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_41.jpg</image:loc>
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      <image:caption>A detailed infographic titled 'AmCart CX ROI Architecture' explaining how impact maps link customer metrics with business KPIs. It includes sections on outcomes, forecast, journeys, attitudinal success criteria, and touchpoints, with bullet points, icons, and a small Amway logo at the bottom left.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/eb8216cc-9dd7-49f8-b76e-b2241d85a76d/Slide35.jpeg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A page from a guide titled 'Pivotal Moment Success' detailing steps for focusing on customer mindset, including triggers and emotions, routines to influence, and rewards, with icons representing each section.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781332-PDXBPAM3MVT9D58L8PUX/DRG_1.8_v1F_031615_Page_029.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A webpage discussing design principles with a white background, pink heading titled 'Design principles', six blue icons representing different principles, and textual descriptions of each principle.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/2b1c9483-9c45-4904-bff6-23b43e793c95/Vanguard_VinDiagram003.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>Two overlapping circles with text inside, discussing finance and organizational perspectives, with icons of a briefcase, graph, and heart below the circles.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>A web design guideline page about buttons and links as task icons, with sample product checkout details and interface elements.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/f32ce41f-f475-410f-8782-d9e347a37666/Slide32.jpeg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A colorful infographic titled 'Dreaming &amp; Considering' that outlines stages in customer decision-making, featuring phases, moments, actions, channels, narratives, emotional states, opportunities, experiences, and preferences in the context of travel and resorts.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>A flowchart titled 'How: Our Pivotal Moments' describing the process from customer prospecting to loyalty and opportunities, segmented into stages: Curation, Conversations, and Conversions. Each stage includes diagrams of people engaging in sales, meetings, and customer interactions with brief descriptions.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>A presentation slide titled 'Holiday Getaway Plan' with diagrams and text about customer communication strategies for a travel company, including sections on understanding customer needs, communication gaps, success metrics, and post-trip follow-up.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>Research analysis decision tree flow diagram for United Airlines' wheelchair chair modernization process, including steps for registration, security, terminal procedures, and flight arrival.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>CX Pivotal Moment Barrier: Create a Receipt MVP with sections on problem, perception, behavioral hypothesis, opportunities, communication tactics, and support.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594490417-UI9OLQJSTQMZPPWFY7HR/Journey_Maps_All_121814_Page_01.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>Dow Packaging experience journey map showing stages from awareness to advocacy, with key opportunities, activities, activity levels, and quotes related to packaging innovation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1a8447d7-96fe-4a9d-88d0-888c6a7554b4/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos_Page_71.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A screenshot of a CX Persona Readiness Evaluation chart with sections, checklists, and criteria for evaluating personas, alongside a partial view of a woman lifting weights in a gym.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8dfc49d0-ba4c-47fd-8a5d-211207378b4f/Amway_IAFlowStructure_4threview_ContentAudit4.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A gap analysis chart comparing home assets in terms of importance and current market position. The chart includes asset types like pampered chef, food, recipes, editorial supporting product, UGC, product reviews, supporting brand pages, and lifestyle pages, with current and competitor states marked by different squares, illustrating their position on an importance scale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571299-O0GI1O406ZBNYC7IPTR0/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_41.png</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A detailed infographic titled 'AmCart CX ROI Architecture' explaining customer experience metrics and impact maps, divided into sections for outcomes, forecast, journeys, attitudinal, and touchpoints, with icons and descriptive text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/762dfd21-c771-4846-b23b-03c737758b43/Sunw_AccelWorkshop_Recap_201004_NoL_Page_22.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>Slide presentation with title 'Migrating sentiments into the journey'. The slide discusses stakeholder interviews and workshop feedback to map customer sentiments and includes a detailed journey map with sections labeled 'WHO', 'WHAT', 'WHEN', 'WHERE', and 'IF'. It features organized columns with headers like 'Narrative with Actors', 'Pivotal Moments', 'Key CX Expectations', 'Behavioral Influence', 'Decision Outcomes', 'Channel Touchpoints', and additional details on customer experience, support teams, measurement, and failure risks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594488455-44HZFR4UR1EP7DFLPZ5A/Slide26.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>Comparison chart showing success factors for careers with favorite brands Amazon, Toyota, and Dow, highlighting attributes like innovative, inviting, exciting, trustworthy, dynamic, innovative, transformative, and findability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594671554-UF5RYLBBXQ88IQ7V16Q6/IMG_0184sm.png</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>Three people taking a selfie in front of a whiteboard with yellow sticky notes. The person on the left is a man with light brown hair, wearing a gray blazer and checkered shirt. The middle person is a woman with glasses, curly hair, and a cream sweater, wearing a name tag saying 'Libby.' The person on the right is a woman with long brown hair, smiling. All three are smiling and appear happy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594488682-WR90TR8NBE8OMTR788FK/Slide33.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A presentation slide showing stock market analysis with pie charts and images of financial news articles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594489663-1DV13HSL9FRJOAME0NMC/MerckITUserJourneyGetaDevice_Modi.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A detailed customer experience mapping and user journey chart for a device purchasing process, divided into sections for user goals, business goals, touchpoints, mood, gaps/opportunities, and additional notes, with a color-coded emotional journey line at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594490038-TJVP4X2PZDMD0FD1YG21/Slide05.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A chart titled 'Industry Leadership Analysis' compares the leadership of various companies across categories like brand value, innovation, sustainability, investor, careers, and news/media. The companies are represented with logos, including Apple, Nike, Amazon, GE, 3M, IBM, McDonald's, Coca-Cola, Adidas, Toyota, Facebook, BP, Nissan, and others.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594490601-FUMH6F05ME0HHQTSRBDD/Journey_Maps_All_121814_Page_10.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A detailed infographic titled 'Water + Process' showing a journey map through the phases: Awareness, Consideration, Engagement, Loyalty, and Advocacy. It features icons representing different audience types such as performance seekers, value seekers, collaborators, community listeners, content creators, and aggregators. The chart uses colored dots and bars to illustrate activities and opportunities across these phases, including technologies, customer engagement, and support levels, with a legend linking colors to specific actions like researching separation technologies, comparing solutions, and fostering customer loyalty.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594551243-NLP4729Q4T2T55YPPPPI/AXA_DukeEnergy_Non-Res_IA_Slide26.jpeg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A detailed flowchart showing Duke Energy's residential customer groupings, including segments like current residential, progress energy, and customer segments, with various product, services, and account-related subcategories, and sections for insights, usage analysis, and resource management.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594634105-VCL1G0RYECNQHJBGDKU7/Amway.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/2898871f-012f-4773-9957-41eb51185bf4/Amway_IAFlowStructure_4threview_Page_23.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b7b7eddf-33e9-49cd-9efc-94a279a8a15d/Amwa_AmCartOutofInventory_CXBlueprint_Thumb.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594614103-AFQWTX8UES69KPGFXAVQ/Caterpillar.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594855-SY606265UBGGC27SNSRU/CAT+Booklet_Storyboard_11x16-072015_Page_16.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594682-5KMCO1LBJ04QGAYJ5CK5/CAT_Storyboard_Books.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594614030-LI8EN6P5DDHA107U3R60/Marriott+Itnl.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645633-R9JJQJN5325NPKCN2UL9/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_104.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645165-651FPJMCLDJSNFTJMCPJ/MarriottStoryboard3.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594528250-VAB624Z12FT1HRUPUOAW/unsplash-image-5SsFQ6oNbX4.jpg</image:loc>
      <image:title>Product + Business Strategy - “82% of consumers make purchase decisions with purpose in mind… …yet many brands struggle to put purpose into practice”</image:title>
      <image:caption>2021 Brand Purpose Study | Vice Media Group</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1608066266418-CHQC49XZZNQKNA7TGGP4/20140228_Trade-151_0046.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5efc589d-4695-4f43-9365-10f4eafe0694/United_MAP_Mobile_4AppS1.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Screenshots of a mobile airline booking app showing seat selection, seat upgrade, and fare details. The first screen displays a seat map for flight from ORD to FLL with selected seats. The second and third screens show seat upgrade options and fare details for a customer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/a1b72fc5-2f15-46d5-9cd6-47f728f45145/United_CSR_PAX_Resolution_ScreenFlow_Deltas_20170820.020.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Diagram showing the process flow of disservice selection on a mobile app, including steps like selecting a category, incident type, and labeling the incident, with arrows indicating progression through screens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/775dde0d-2cb5-4000-bf4b-3b4f731cbeaf/Nuv_Trellis_Tokens+Tier+2.png</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Screenshot of a software interface displaying variables and their color palette for light and dark modes, including surface, border, text, icon, shadow, status, and tertiary categories with associated color codes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/04e136ec-bfc7-43a6-8f8b-4ad3863498ee/United+UAL+MAP+Design+3D.png</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Mobile screens showing flight details; one shows a delayed flight from Mexico City to Buenos Aires at 2:42 pm, with notifications and seat map options.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/06274350-57b3-4b3e-936e-e58acb0acacd/Ethos-1b.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A computer screen displaying a website with a large heading that reads 'PAGE DESIGN GUIDE' and a navigation menu with options such as Home, Hub, Product, Campaign/Misc, Flow Chapters, Articles/Deep Dives, Legal, Bio, Tools/Calculators, Forms, and Custom Builder. The site has a call to action to click and jump to a section and contains various sections of text about page solutions, marketing pages, and design strategies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1dc947fe-1bc2-4c00-910e-e70c5125506b/Amway_IAFlowStructure_4threview_Page_35.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A webpage is displayed on a laptop with a focus on a skincare product called Artistry Signature Select Skin Brightening Serum Mask, with a botanical illustration beside it. The webpage belongs to Amway, featuring navigation links and promotional banners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/96bfe40f-2259-4ed9-ad5e-9b79a924ad17/United_InFlight_Mobile_3AppDomiS1.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Three smartphones displaying a flight check-in app with seating maps, payment details, and flight options on a dark background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/cf2e8a5c-9993-4083-be1c-1e289b0bdea7/ACN_AISalesSite_VisualDesign_V2_.002.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Screenshots of a modern tech business website with sections about transforming business, data-driven AI solutions, and customer engagement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/034416a5-77c1-4f96-b427-ffdb8a658bb6/ACN_VisualGuidelines__Page_71.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Multiple pages of a magazine or brochure featuring articles and images about digital transformation, change, and human potential, with prominent purple, black, and white color themes and photos of people and abstract graphics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/c8f95d39-f77e-4999-bacb-1e285a06b1aa/Vanguard_Dash1_Full+Crop1.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Screenshot of Vanguard financial management dashboard displaying user information, client statistics, portfolio overview, and various financial charts and data points.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8c9ed6cb-8ab8-45f8-9f5d-93f28b6781d3/Vanguard_C1_1.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Comparison of employee participation rates in auto-enrolled plans at 92% versus voluntary plans at 61%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/52651c34-6558-48d0-b67a-9dfc0a4edac9/nuv_datepicker.webp</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Screenshot of a digital calendar interface showing January 2024, with a highlighted date of the 7th. The calendar includes options for selecting month and year, and navigation arrows for changing months. On the left, there are date selection buttons, some in gray and one in dark blue. The right section displays a full calendar for the month of January 2024, with the 7th marked in dark blue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/903b2ac9-41ca-458b-adae-91e98b1e6cec/CAT_journey_with_narrative+LRG.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Flowchart diagram illustrating a process workflow for a project involving CAT equipment, including search, configuration, approval, ordering, and delivery stages, with associated tasks, decisions, and user interactions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/481938f4-a039-4d59-8b6d-3da56cfd356d/TIAA_EssentialsComposition.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A person with braided hair wearing a green shirt sitting at a wooden table with arms crossed, surrounded by various digital screens displaying content related to TIAA, including websites, social media, emails, webinars, articles, tools, and a YouTube series.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594782096-AGIR33UQWB1L19WIMNQH/Slide2.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A diagram explaining modular design with sections for atoms, molecules, organisms, templates, and pages, including labels and example components like buttons and wireframes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781392-7PKEEV2XOGV0PMJK8BGG/DRG_1.8_v1F_031615_Page_065.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Diagram comparing button styles with labels for tertiary buttons, including variations with two or three break points, hover states, and icons for support, store locator, and billing settings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/030f433e-9242-420d-a6e7-da54f6053033/Vanguard_DeviceView.png</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Multiple digital devices display financial and research websites, with the main focus on a computer monitor showing a webpage with a motivational quote about 2020 and planning, alongside other screens showing graphs, charts, and financial data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/810f6ad6-19c1-4a70-924d-a38b6656dbfa/HA_Bespoke_AR_31.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A digital presentation slide titled 'Summary of creative ideas' featuring six steps for customizing a fridge with images and annotations. Step 1: Re-envision your space with precision; Step 2: Get curated color recommendations; Step 3: See panel color from day to night; Step 4: Create a new canvas for your fridge with Room Editor; Step 5: Bring to life features with a magic window; Step 6: Share your design process through shareable gifs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/d159ebeb-6267-49f8-a9aa-03767e02b3b4/SoG_Thumb1.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Samsung webpage advertising the 'Summer of Galaxy' event with images of multiple Galaxy smartphones, a smartwatch, and earbuds on a gradient background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b7c395c4-86b3-498e-8940-a0a8c2e9cbaa/United_ITMC2_Mobile_4App_iPh6_P1.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Four smartphones displaying a transportation incident resolution app, showing incident report details, resolution options, customer confirmation, and thank you message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781360-CKL7RLA8W6UEFERCC9AV/DRG_1.8_v1F_031615_Page_043.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A screenshot of a digital data presentation showing pricing treatments for different types of funds, with descriptions of colors, pixels, and text elements, including a small inset image of a smartphone showing a billing summary.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/baca71c2-3331-4a32-b4f1-6a066e69cfde/ACN_VisualGuidelines__Page_24.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A color palette chart showing percentages for use of different colors in communication branding. The chart has two sections: 'Moments of impact' with core purples at 50%, and 'Everyday use' with neutrals at 45% and core purples at 35%, with color bars below representing secondary colors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/744a716c-475c-446c-8cc6-0e0e86d3ecda/United_JetDesk01.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>An airline flight management dashboard showing flight UA2116 from ORD to TPA, with details about gate B23, departure time 10:30 pm, arrival at 1:30 am, and flight duration 1 hour 57 minutes. It displays four checked-in passengers named Cecilia Sullivan with their seat numbers, baggage count, and check-in status, along with options to manage flights and travel documents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1684979893306-2U91CVRTWVCJ91S8FEXU/ACN_AISalesSite_VisualDesign_V2_.008.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A webpage with a vibrant purple and blue background featuring a person with glasses, and white text that reads 'Make AI everyone's business'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/903b2ac9-41ca-458b-adae-91e98b1e6cec/CAT_journey_with_narrative+LRG.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Flowchart diagram showing the process of a construction equipment sales order, including steps such as searching for equipment, configuring, sending to sales rep, receiving configuration, meeting, approving order, review, and delivery, with illustrations of computers, documents, and people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/f9341ceb-2f7b-452f-8eca-1a7f38ad1e6e/ACN_AISalesSite_VisualDesign_V2_.009.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A digital presentation slide with a purple and blue color scheme, featuring text, graphs, and a diagram about data and AI-driven business transformation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/543c7f2e-2ef7-4201-ab29-1f75389f894b/HA_Bespoke_AR_26.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Smartphone screen displaying the BESPOKE AR app for customizing kitchen cabinets, with options to place, choose colors, and see design details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/4a26c010-a29c-4035-92ba-408ffda14564/HA_Bespoke_AR_35.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Presentation slide showing three smartphone screens demonstrating AR design tools for home, including kitchen appliances, bathroom fixtures, and a fireplace with art, with accompanying descriptive text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1fa3d8f9-f151-4693-a748-f5cd1bdedd4b/Stellantis_QuantRep_47.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A chart showing responder attitudes toward vehicle service, indicating 91% are responsible for vehicle maintenance, with responses on knowledge, notifications, and service routines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594673684-QK60UHPS0GQR0SORW5C8/United_CSR_PAX_Resolution_ScreenFlow_Deltas_20170820.014.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A series of four mobile app screens showing the process of resolving customer issues with United Airlines. The first screen shows a login page for 'CSR Customer Resolution' with fields for last name, flight number and PNR. The second screen lists customers by name and PNR. The third screen shows flight details including itinerary, times, and airports. The fourth screen displays passenger information, flight details, and options for categorizing the issue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8c771f99-55a6-49de-a5f1-320ed0af56ca/Stellantis_QuantRep_39.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Infographic showing sources of information about in-vehicle tech features, including YouTube videos, car manuals, manufacturer websites, staff at dealerships, asking friends or family, call centers, and other sources, with percentage data and categories such as purchased, leased, place to place, car person, and years 2020 to 2023.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781960-IB92ZUMLQ0X5L9ZKEED2/Slide14.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Guide to checkout process on mobile website, showing cart page, non-cart page, and checkout button with recommendation to remove checkout on all pages except cart page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ec6aa769-3d38-4ced-9b66-e2865966e4be/United_AeroPlat%5C_lobby-check-in-desktop-856804.png</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Screenshot of an airline check-in web page showing passenger details and flight information, including multiple flight listings, statuses, and options for upgrades and flight choices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ed917331-80ce-4346-8e4b-fc45cc670c48/Stellantis_QuantRep_29.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A detailed infographic showing responses from vehicle buyers and responders about their experience with vehicle purchase and readiness. Includes bar charts, percentage figures, and descriptive text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1683413652133-IKZ1Q73834TAO7KTU1YY/Stellantis_Mobile.png</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Series of five smartphones displaying Jeep advertisements and social media posts promoting the 2023 Jeep Wrangler, featuring images of blue Jeep Wrangler vehicles in rugged outdoor settings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/f7f00902-a98e-4a3c-81ac-75a9b6b765a7/SoG_Thumb2.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Two screenshots of a Samsung website promoting gaming and Twitch. The first screenshot shows a person holding a Samsung Galaxy phone with a game on the screen, and text that reads "Level up your game with Galaxy." The second screenshot shows a similar webpage with the same promotional message and a Twitch logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/90e11b34-b49c-4e9d-8b3f-5c092b57bcd6/United_JetDesk02.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>An airplane seat map showing available seats in Economy Plus and United Economy, with some seats reserved or occupied, and a legend explaining seat symbols and availability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/96bfe40f-2259-4ed9-ad5e-9b79a924ad17/United_InFlight_Mobile_3AppDomiS1.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Three smartphones displaying airline flight booking screens and seating charts with a dark background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/01281eb6-b73c-4e22-b7b5-786f14b6b6ef/Ethos-3.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A collage of website pages from TIAA, focused on retirement planning and investment services, featuring text, images of people, and navigation menus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781419-N6FTISG57W8HKNOWTVRX/DRG_1.8_v1F_031615_Page_066.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A design document with instructions for creating task icons for a user interface, including measurements and examples of icon styles, and a sample shopping cart interface showing pricing details and payment options.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781332-PDXBPAM3MVT9D58L8PUX/DRG_1.8_v1F_031615_Page_029.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A section of a webpage titled 'Design principles' with six icons representing different principles: Radical Simplicity, Pattern Consistency, Limited Palette, White Space, Selective Grid, and Focus, followed by descriptions of each principle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b082cdf9-ee95-43f8-8b80-8c41e5342c98/United_MAP_Beta12sl_1.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Multiple smartphone screens displaying a flight booking and seat selection app interface with seat maps, passenger information, and upgrade options.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/2beb277a-20a9-4642-8e1a-113673d23241/Amway_IAFlowStructure_4threview_Page_26.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Screenshot of a website promoting nutritional supplements and health products, featuring images of people swimming in a lake, a smiling woman with colorful hair, and various product displays.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/313f5396-d186-4367-9901-0d7d06eb6a17/HA_Bespoke_AR_25.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Presentation slide showing four mobile phone screens demonstrating features of a customizable refrigerator design app. The screens depict options for placing, customizing, sharing, and viewing the refrigerator's design details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781341-WTXESHDREWYZBCIBVJSD/DRG_1.8_v1F_031615_Page_030.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A color palette chart showcasing various shades of magenta, grey, green, red, and black with their RGB and hex codes, and descriptions for usage and customization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/01281eb6-b73c-4e22-b7b5-786f14b6b6ef/Ethos-3.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A collage of multiple web pages from TIAA, a financial services company, highlighting retirement planning, investments, and real estate topics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672635-LKXO0XHE7DZ5P0TOEJEL/PodiumLite_Mockup2C_BoardingLookingOut.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Interior view of an airport check-in area with seating and digital screens displaying flight information, passengers, and signage indicating group boarding and standing-by group statuses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/79cfee2c-2f63-4f3f-b7d8-0bca8682965f/LifetimeIncome-2.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A person holds a smartphone displaying a webpage with text about annuities and an illustration of a tree with green leaves and yellow fruits.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594782261-8QLM2B7ZYEV9RMI48R43/Slide38.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Screenshot of a billing statement from T-Mobile, featuring a congratulatory message for successful processing, payment details, recommendation for maintaining consistency, and a note about show more being an outlier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/dd0ef14b-3823-4ca3-b25f-81cb4c576484/ACN_VisualGuidelines__Page_33.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A page from a design guide showing colorful, blurred gradient artworks in three tonal ranges: light, medium, and dark. The images demonstrate color variations, with larger dark and medium samples and smaller light samples labeled on the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594671554-UF5RYLBBXQ88IQ7V16Q6/IMG_0184sm.png</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Three happy people smiling for a selfie in front of a whiteboard with sticky notes and diagrams related to a Gates CSR ideation workshop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/51e37627-0d39-4ca1-89a5-0ae707e8cc7c/Amway_IAFlowStructure_4threview_Page_27.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A webpage layout for Amway's vitamins and supplements category, showing product images, promotional banners, and sections on how supplements help and why phytonutrients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672611-L465TBRWLA355EPXNWTZ/PodiumLite_Mockup2C_WalkUp.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>People standing near a flight information display at an airport terminal, with departure details visible on the screen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594782209-F9ECWXA2FT81E7ZHTQQF/Slide9.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Screenshot of a mobile checkout page with login fields on the left and a guest checkout option on the right, including instructions and a button labeled 'Continue as Guest'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781399-BHXLKREEP0IL437EAX8I/DRG_1.8_v1F_031615_Page_041.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A digital illustration of confirmation pages, comparing a template with a sample receipt. The template includes sections for message, order number, details, overview, next steps, help options, and action taken. The sample receipt displays a T-Mobile logo, a congratulatory message, order ID, email, ordered items like an iPhone 6 and Earbuds, total payment, date, and payment details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594673610-HWK046X8II5Y3FD9FLVK/United_CSR_PAX_Resolution_ScreenFlow_Deltas_20170820.008.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Screenshots of a mobile app interface showing Bluetooth printer connection process, with steps for selecting Bluetooth devices, discovering devices, and pairing a selected device.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/cea56121-3805-4fab-bcbb-b1fd4b728645/NUV_Trellis_buttons1.jpeg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A webpage displaying a Trellis Design System for buttons, with sections for variants, color options, states, and icons, all showing different button styles and colors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/3b5ae815-fc5c-43f3-8fbf-bdcf24fd599a/Leonardo_PaletteSteppingAnalysis4.png</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Screenshot of a color palette editing software showing a color wheel and graphs of color parameters, with labels for color scales on the left side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1e070bb9-b300-4baa-9717-b0d675516dd1/TIAA_EssentialsComposition.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A promotional image for TIAA, showing a woman sitting at a wooden table with a wooden chair, with various digital devices and informational content about retirement and financial planning around her.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/a92b2b28-18fb-4997-a8c6-eff06427a514/Vangurd_UXConcept4.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Infographic with sections on HR hero, employee withdrawal statistics, flexible retirement options, advice on retirement planning, and tips for employees and employers, with images of smiling adults and professionals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8a380280-ed91-419e-84d0-a3f86672239c/Vangurd_UXConcept2.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>A presentation slide about boosting employee savings, featuring charts and images. It shows a rocket in the air and a person inside a tiny house, emphasizing auto-enrollment benefits and savings statistics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/4d7477c8-4178-4f38-9b69-3537f88d5b6a/Vangurd_UXConcept1.jpg</image:loc>
      <image:title>Product, Systems &amp; Service Design</image:title>
      <image:caption>Infographic discussing auto-enrollment in employee benefit plans, including statistics on participation rates, benefits of auto-enrollment, and suggestions for implementation.</image:caption>
    </image:image>
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      <image:title>Product, Systems &amp; Service Design - “Over 70% of leaders struggle to design projects that increase customer loyalty and achieve results due to service factors”</image:title>
      <image:caption>Gartner’s Creating a High-Impact Customer Experience Strategy</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594608113-76CG3P8Z1A09275N8A27/unsplash-image-XUg8-SF5URA.jpg</image:loc>
      <image:title>Leadership Roundtables</image:title>
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      <image:title>Leadership Roundtables</image:title>
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      <image:title>Leadership Roundtables</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/0f8fd286-26c7-45f2-9159-4574aac85505/Prodcon2025Chicago.jpeg</image:loc>
      <image:title>Leadership Roundtables</image:title>
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      <image:title>Leadership Roundtables</image:title>
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      <image:title>Leadership Roundtables</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/29ea2276-7ea8-4b9f-9bec-a4b7201a03ef/MSU_CXM_JoshNard_Event.png</image:loc>
      <image:title>Leadership Roundtables</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ba76c543-a388-40ca-b8fe-763e18d5be56/CX_LeadershipHearthside.jpg</image:loc>
      <image:title>Leadership Roundtables</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/6008a100-122c-4e13-ba86-8c66e0a36660/IxDA_DesigningforAI.jpg</image:loc>
      <image:title>Leadership Roundtables</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/e25a2b95-9d27-480c-a45b-9feed8db513e/CXRoundtable_CXIdentityCrisis.jpeg</image:loc>
      <image:title>Leadership Roundtables</image:title>
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      <image:title>Leadership Roundtables</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594607970-SSJ3WMIGRTNDBMD9ZDKL/DLF_CX_District_Roundtable-Oct2021+copy.004.jpeg</image:loc>
      <image:title>Leadership Roundtables</image:title>
      <image:caption>Diagram titled "How we evaluate CX success" displaying a CX ecosystem with elements such as Current Barriers, VoC Research, Serviced Design, Employee Ethos, Measurement, Prioritization, Resources, Future State, and Obsession/Maturity, surrounded by a dotted circle with the labels CX and CX Maturity at the top and bottom.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594608009-GQFFEO708YBA5P65ZZ6U/DLF_CX_District_Roundtable-Oct2021+copy.005.jpeg</image:loc>
      <image:title>Leadership Roundtables</image:title>
      <image:caption>Slide titled "Prior Recap" with subheading "Wellness impacts CX Ethos" on a dark background and detailed text about wellness, teamwork, remote work, empathy, methodologies, customer feedback, and hiring processes in white and bold font.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594607985-GQOD8ZHHHHST67A4KBOG/DLF_CX_District_Roundtable-Oct2021+copy.010.jpeg</image:loc>
      <image:title>Leadership Roundtables</image:title>
      <image:caption>Slide with a dark gray background on the left with the word 'Today' in pink, and on the right side, a list of four questions related to organizational change and learning strategies.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594607999-TPP9YIFV0N5ZP57IG1I7/DLF_CX_District_Roundtable-Oct2021+copy.009.jpeg</image:loc>
      <image:title>Leadership Roundtables</image:title>
      <image:caption>A dual-page spread with the left page titled "Leading with Humanity" in large pink text on a black background, and the right page containing body text discussing culture, wellness, and relationships by Esther Perel.</image:caption>
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      <image:title>Leadership Roundtables</image:title>
      <image:caption>A digital infographic showing a progression from surviving to thriving in wellness, listing eight categories: Physical, Emotional, Psychological, Social, Occupational, Spacial, Financial, Spiritual. It includes pink highlights with acronyms: Customer Obsess, Customer Commitment, Customer Engaged, Customer Visible, Customer Naive, and associated employee actions such as responsiveness, empowerment, engagement, listening, and record-keeping.</image:caption>
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      <image:title>Leadership Roundtables</image:title>
      <image:caption>Quote on a dark background reading, 'Certainty is the enemy of change.' by Esther Perel, with her title and credentials listed below.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594608047-KLFZQH911QNYLULNYSPC/DLF_CX_District_Roundtable-Oct2021+copy.008.jpeg</image:loc>
      <image:title>Leadership Roundtables</image:title>
      <image:caption>A quote about the importance of insisting and understanding NPVs before starting a project, with references to McKinsey's article and author Safi Bahcall, displayed on a dark background.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594608058-BX5NPHN00AWU1D56THWP/DLF_CX_District_Roundtable-Oct2021+copy.012.jpeg</image:loc>
      <image:title>Leadership Roundtables</image:title>
      <image:caption>Slide from a presentation titled "Certainty is the enemy of change" discussing how prevalent this is within organizations and how to innovate when stakeholders are risk averse.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594608069-IAZUKFG6058UO3Y86Q1Q/DLF_CX_District_Roundtable-Oct2021+copy.013.jpeg</image:loc>
      <image:title>Leadership Roundtables</image:title>
      <image:caption>Slide from a presentation titled 'How might we reframe confidence into a learning/research strategy? ... and how might this support CX efforts?'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594608081-RX1N94APLW7ZKWPMUGLA/DLF_CX_District_Roundtable-Oct2021+copy.014.jpeg</image:loc>
      <image:title>Leadership Roundtables</image:title>
      <image:caption>Slide from presentation with dark background, large white text: "How might we use brand loyalty as a consumer credit card in test and learn improvements?" and smaller text: "TOPIC #3".</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1704322441139-PAIN8VN7ML4TF3V1QSPQ/DESIGNbyLeadership_Logo1x.png</image:loc>
      <image:title>Leadership Roundtables - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1e1ab889-de50-4909-9d2b-f16459f52c78/Coursera_%24200off.jpg</image:loc>
      <image:title>Leadership Roundtables - 1: Sign-up for Coursera - monthly or yearly.</image:title>
      <image:caption>Monthly programs are at $39.99.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8fa7a1c3-ff13-438f-8c0c-40a3b176d691/UIUC_Coursera_Strategic-Leadership-and-Management-Specialization.jpg</image:loc>
      <image:title>Leadership Roundtables - 2: Strategic Leadership and Management Specialization</image:title>
      <image:caption>Enroll and begin learning Leadership and Business Skills. Apply practical strategies to becoming a more effective team leader. Coures can also be applied toward an iMSM and iMBA if interested.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594607936-STG152DN0KZDAEZSHQ2M/Online+Zoom+Meeting+02</image:loc>
      <image:title>Leadership Roundtables - 3: Join our Leadership Training Cohort</image:title>
      <image:caption>Upon joining a series of inexpensive coursera leadership courses, join others for a diversity of sharing experiences in persuit of greater leadership. This is a set of cohort meetings in parallel with the training to discuss our collective growth. We respect the diversity and inclusion with no agenda other than the lessons learned. Sign-up below!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/648c9f51-d38c-4e50-bc8f-6240e3e9024c/CXRoundtables_wht1x.png</image:loc>
      <image:title>Leadership Roundtables - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594607936-STG152DN0KZDAEZSHQ2M/Online+Zoom+Meeting+02</image:loc>
      <image:title>Leadership Roundtables - CX Ops Online Community</image:title>
      <image:caption>Where ever you may work, your education, your diversity of thought is championed here. What ever has or has not worked well for you, we come together to learn and grow. We respect that expertise diversity allows us to be educated in a greater truth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594607950-3A7CUTKZGDZNPTHKASAM/CX-Poll-March-1.jpg</image:loc>
      <image:title>Leadership Roundtables - Real-time Community Trends</image:title>
      <image:caption>During our community meet-ups, we sometimes will use confidential online tools to poll the attendees on topical matters being discussed. In this meeting we learned that their organizational structure was the most significant impact to their CX initiatives.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/analysis</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781392-7PKEEV2XOGV0PMJK8BGG/DRG_1.8_v1F_031615_Page_065.jpg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>A detailed guide for designing tertiary buttons with various styles, including two, three, and break point buttons. The image includes visual examples of different button styles labeled 'Continue,' 'Checkout,' and icons for support, store locator, and billing settings, with measurements and layout specifications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1a8447d7-96fe-4a9d-88d0-888c6a7554b4/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos_Page_71.jpg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>A CX Persona Readiness Evaluation chart with categories, questions, change checklist, and gaps sections, accompanied by some images of women and a person lifting weights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594861-9NCF337NXGXWX93IP3UG/CAT+Booklet_Storyboard_11x16-072015_Page_15.jpg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>Flowchart illustrating the Caterpillar customer relationship management life cycle, including steps such as follow-up customer pricing meeting, real-time quote changes, conveying discounts, final discount approval, and sales follow-up, with illustrations of people at desks and computers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5b868385-4deb-400d-a3ca-6b8d0ea0a72b/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos+ISO+Barriers_Page_09.jpg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>A table outlining a customer experience (CX) pivotal moment barrier, creating a receipt for MVP, with sections on problem, perception, behavioral hypothesis, opportunities, and communication tactics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1fa3d8f9-f151-4693-a748-f5cd1bdedd4b/Stellantis_QuantRep_47.jpeg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>Infographic showing survey results about attitudes toward vehicle service responsibility. 91% of respondents take responsibility for vehicle maintenance. Chart data shows percentages who follow maintenance schedules, are knowledgeable about vehicle repairs, respond to notifications, and rely on others for vehicle service reminders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5b868385-4deb-400d-a3ca-6b8d0ea0a72b/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos+ISO+Barriers_Page_09.jpg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>Detailed analysis chart titled 'CX Pivotal Moment Barrier: Create a Receipt | MVP,' divided into sections: Problem, Perception, Behavioral Hypothesis, Opportunities, Communication Tactics, Customer, and Support, including bullet points and explanations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b20a7247-b8ac-492e-a630-1a946190a6fd/United_WheelChair_Modern_Flow_20170619.jpg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>Flowchart titled 'Wheelchair Modernization Research Analysis Decision Tree Flow Diagram 2017.06.19' detailing steps for airport wheelchair assistance, including registration, security, terminal, flight, and arrival processes, with decision points about security, baggage, and assistance needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/fed7d5cd-0250-41f7-83ae-e8249aea33de/HA_Bespoke_AR_9.jpeg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>Statistics about consumer preferences for visual content and augmented reality, showing high percentages of importance placed on visual content for purchasing decisions, with data on photography interests, conversion rates for 360-degree views, and AR content effectiveness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8c771f99-55a6-49de-a5f1-320ed0af56ca/Stellantis_QuantRep_39.jpeg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>Chart showing sources of information about in-vehicle tech features, including YouTube videos, car manuals, manufacturer websites, dealership staff, friends, call centers, and others, with percentages and data on how respondents learn about tech features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/6e5ffea6-be7b-4116-902f-f08bf4af93a7/Samsung_Mobile_6AppStack1.jpg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>Multiple Samsung smartphones displaying various app screens, including fitness, shopping, and promotional content, arranged on a dark surface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ed917331-80ce-4346-8e4b-fc45cc670c48/Stellantis_QuantRep_29.jpeg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>Chart showing responses from vehicle buyers and responders. It indicates 84% got the vehicle they originally wanted, while 16% did not. The responses include reasons for not getting the vehicle, feelings about the time to be ready, and whether responders went home with the vehicle the same day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/f857b145-4936-4eed-a0ce-7e8350346432/Amway_IAFlowStructure_4threview_Page_24.jpg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>Computer screens displaying Amway website with images of outdoor activities, a woman wearing a helmet, and a person sitting by a river.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/f32ce41f-f475-410f-8782-d9e347a37666/Slide32.jpeg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>A detailed infographic titled 'Dreaming &amp; Considering' outlining the phases, moments, actions, channels, narrative, emotional state, opportunities, experience, destination, group type, spend bracket, user defined preference, and wallet in a consumer decision process for resort booking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5fd3bc81-2700-44a2-a7d9-0b4b8dbfd2de/Sunw_AccelWorkshop_Recap_201004_NoL_Page_20.jpg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>A presentation slide titled 'Holiday Getaway Plan' at the top, with various sections including a cartoon of a person at an airport and a beach scene, and two detailed charts titled 'CX Expectations &amp; Behaviors' and 'Unmet Needs to Fix' with sticky notes in different colors, accompanied by text discussing customer experience, communication, and post-trip feedback.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/2beb277a-20a9-4642-8e1a-113673d23241/Amway_IAFlowStructure_4threview_Page_26.jpg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>Screenshot of an amway nutritional website homepage showing an active lifestyle theme, with sections for vitamins, supplements, energy drinks, and customer testimonials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781419-N6FTISG57W8HKNOWTVRX/DRG_1.8_v1F_031615_Page_066.jpg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>A screenshot of an instruction sheet for using buttons and links as task icons in a user interface, with dimensions and label annotations, and a partial view of a shopping checkout page showing product details, pricing, and navigation buttons.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ab3e4003-66c3-45ef-8d0f-f54f136e4cf2/Stellantis_PivotalM_Ex1.jpeg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>A presentation slide titled 'Pivotal Moment Map Framework' by Stellantis, detailing the future ownership experience grounded in quant/qual research. The slide lists key components including narrative, pivotal moments, use cases, experience pillars, and statistical data, with a visual graph illustrating these elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594769-JLFLTUIU7B09VXQOF1Y8/CAT+Booklet_Storyboard_11x16-072015_Page_13.jpg</image:loc>
      <image:title>Marketing &amp; eCommerce</image:title>
      <image:caption>A detailed infographic illustrating the Caterpillar customer relationship management life cycle process, with various illustrations of people working on computers in different stages of customer engagement.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Marketing &amp; eCommerce - “65% of customer respondents would become loyal to a brand if they provided positive product experiences throughout the journey.”</image:title>
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      <image:caption>A sequence of four screenshots from a mobile app showing the process of resolving a customer's flight issue with United Airlines. The first screen is the search page with fields for last name, flight number, date, and a PNR code. The second screen is the customer selection list, highlighting the name Tham Jourdanetherdes. The third screen shows flight segment details with departure and arrival times, airports, and flight numbers. The fourth screen displays the flight details with passenger name, flight number, route, and options for categorizing the issue.</image:caption>
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      <image:caption>Graph showing sources of information about in-vehicle tech features, including YouTube videos, car manuals, websites, staff at dealerships, family, call centers, and others, with percentages across data categories.</image:caption>
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      <image:caption>Screenshot of a presentation slide advising to remove the checkout button from all pages except the cart page, explaining checkout as a common pattern for online shopping customers to start payment.</image:caption>
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      <image:caption>Chart showing responses from vehicle buyers. 84% got the vehicle they wanted, 16% did not. Some drove off the lot and returned later. Visual of responses with percentages displayed in bar charts. Title indicates it relates to responses of responders who played an active role in buying a vehicle in last two years.</image:caption>
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      <image:caption>Series of five mobile phone screens showing Jeep advertising content, including a blue Jeep vehicle, promotional messages, and a desert off-road scene with a Jeep parked on rocks.</image:caption>
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      <image:caption>A detailed infographic illustrating Caterpillar's customer relationship management lifecycle storyboarding process, including steps like unified dialog with customers, leveraging power of CAT, lead to opportunity, initial buy/lease/rent options, seamless conversation, and customer spotlight with text, icons, and illustrations of professionals.</image:caption>
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      <image:caption>Online check-in screen for a flight with booking reference BE3E6Z, showing passenger details, flight itinerary, and options for seat, baggage, and upgrades.</image:caption>
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      <image:caption>Flight seat map showing available and reserved seats in different classes with options for changing, swapping, or unsetting seats.</image:caption>
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      <image:caption>Collage of multiple financial and retirement planning website pages, including articles on social security, investment options, and retirement readiness.</image:caption>
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      <image:caption>A section of a user interface design guideline explaining the use of buttons and links as task icons. It includes measurements for layout precision, examples of different types of break points, and a mock-up of an online shopping checkout page showing product details, prices, and action buttons.</image:caption>
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      <image:caption>Slide from a presentation showing a framework called Pivotal Moment Map Framework. It discusses future ownership experience grounded with quant/qual research, including components like narrative, pivotal moments, use cases, experience pillars, and analysis, with related diagrams.</image:caption>
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      <image:caption>Multiple smartphones showing airline seat selection and check-in app interfaces with seat maps, passenger details, and upgrade options.</image:caption>
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      <image:caption>A detailed chart titled 'Dreaming &amp; Considering' illustrating various phases, moments, actions, channels, narratives, emotional states, opportunities, experiences, and other factors related to travel planning and resort selection.</image:caption>
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      <image:caption>A page from a presentation or book titled "Pivotal Moment Success," focusing on customer mindset, with sections on triggers &amp; emotions, routines to influence, and reward, including points on alleviating stress, connecting with others, exploring, searching online, trust, social media, and recommendations for influencing decisions.</image:caption>
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      <image:caption>A screenshot of a website homepage promoting nutritional supplements and health products, featuring a large header image of people swimming in a lake, with various sections displaying product recommendations, testimonials, and information about the brand Amway.</image:caption>
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      <image:caption>Screenshot of a webpage titled 'Page Design Guide' with a navigation menu on the right including sections like Home, Hub, Product, Campaign/Misc, Flow Chapters, Articles/Deep Dives, and more. The webpage features various sections with descriptions and links about webpage design, content, and tools.</image:caption>
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      <image:caption>A presentation slide about customer journey mapping, showing sections on understanding customer sentiments, stakeholder interviews, and feedback analysis, with accompanying diagrams and text.</image:caption>
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      <image:caption>Three smartphones displaying an airline's seat map, boarding pass, and payment screens, with a dark background.</image:caption>
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      <image:caption>A detailed infographic outlining the customer journey and pivotal moments for Sunwing, including stages like dreaming, considering, booking, preparing, experiencing, and afterglow sharing, with segments on emotions, behaviors, metrics, and key about COVID-19.</image:caption>
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      <image:caption>A presentation slide showing the features of a customizable refrigerator application. It includes four smartphone screens displaying color selection, built-in look, feature benefits, and shareability options, with labels for each feature.</image:caption>
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      <image:caption>Flowchart of United Airlines wheel chair modernization process, including airport registration, security, terminal procedures, flight, and arrival steps.</image:caption>
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      <image:caption>Multiple mobile phones displaying various advertisements and information related to Galaxy products, music, events, and memberships on a dark background.</image:caption>
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      <image:caption>A color palette chart showing various shades including magenta, dark magenta, green, red, shades of gray, and black, with their corresponding RGB and HEX color codes.</image:caption>
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      <image:caption>A detailed table with headings including CX Pivotal Moment Barrier, Create a Receipt, and MVP, covering problem, perception, behavioral hypothesis, opportunities, and communication tactics for customer experience improvement.</image:caption>
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      <image:caption>Multiple smartphones displaying a website about retirement planning, annuities, and financial security.</image:caption>
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      <image:caption>Inside an airport terminal, a woman in a green sweater standing in front of a stand-by and boarding area with seating, digital flight information displays, and other travelers awaiting their flights.</image:caption>
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      <image:caption>A mobile interface for the seat map dropdown menu, showing seats numbered 1 to 3 with various icons, and instructional text in pink explaining the functionality of seat selection, dropdown menu styling, and CTA buttons, all within a smartphone screen display.</image:caption>
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      <image:caption>A detailed poster titled 'CX Persona Readiness Evaluation' includes a checklist with categories and criteria for evaluating personas, such as authenticity, narrative, goals, and communication, along with checklist boxes.</image:caption>
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      <image:caption>Screenshot of a mobile phone bill with a congratulatory message indicating successful processing, along with account details, payment information, and a recommendation note about consistency.</image:caption>
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      <image:caption>A digital financial presentation slide with sections on savings, investment topic, and success stories. It shows a graph of your savings, total balance of $205,862.51 as of 04/08/2024, and a 12.1% return rate. There are images of diverse women, a TIAA advertisement, and various financial topics and options.</image:caption>
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      <image:caption>Graph showing gap analysis of home assets by importance. The chart compares Amway's current state with competitors for product video, description, recipes, supporting product, UGC, reviews, brand pages, and lifestyle pages.</image:caption>
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      <image:caption>Digital webpage screenshot showing vitamins and supplements, best sellers, and health-related images, with a focus on nutrition and wellness.</image:caption>
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      <image:caption>Screenshot of a confirmation page showing order details, payment method with a Visa logo, and an order summary for an online purchase.</image:caption>
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      <image:caption>Sequence of screenshots demonstrating how to connect a Bluetooth printer on a mobile app, including selecting Bluetooth, discovering devices, and pairing a device.</image:caption>
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      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>Smartphone displaying a flight booking app with details of a flight from Mexico City to Argentina, showing departure and arrival times, flight status, and flight options.</image:caption>
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      <image:caption>A financial planning worksheet with columns titled 'Real User Sorting' and 'Stakeholder Sorting.' It includes lists of goals, solutions, and actions related to financial goals, healthcare costs, family support, and retirement planning, with highlighted categories such as 'Goals/Solutions for life,' 'Financial Solutions,' and 'Advice.' An affinity matrix with numbered goals shows focus areas for personal financial adjustments.</image:caption>
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      <image:caption>Multiple slides from a presentation titled 'Journey Stage Quantitative Summary,' discussing customer experience and purchase research pillars, with sections on resources, purchase definitions, and emotional triggers.</image:caption>
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      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>Chart showing responses about attitudes toward vehicle service responsibilities, with most respondents indicating they are responsible for vehicle maintenance and most follow recommended maintenance schedules.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8c771f99-55a6-49de-a5f1-320ed0af56ca/Stellantis_QuantRep_39.jpeg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>Chart showing sources of information about in-vehicle tech features, comparing the percentage of respondents who use YouTube videos, car manuals, dealer staff, friends or family, customer care, and other sources, with data categorized by purchase type, lease, and car person, and year of manufacture.</image:caption>
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      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>Statistics about visual content, photography, and augmented reality, showing percentages of consumer preferences and product engagement.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ed917331-80ce-4346-8e4b-fc45cc670c48/Stellantis_QuantRep_29.jpeg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>Chart displaying responses of vehicle buyers regarding their purchase satisfaction, including whether they achieved the vehicle they wanted, if they went home with the same vehicle on the same day, and their feelings about the time it took for their vehicle to be ready, with logos of responses and percentages.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b20a7247-b8ac-492e-a630-1a946190a6fd/United_WheelChair_Modern_Flow_20170619.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>United Airlines Wheelchair Modernization Research Analysis Decision Tree Flow Diagram, June 19, 2017</image:caption>
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      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>Sequence of four mobile app screens for United Airlines customer resolution process. First screen shows a search form with fields for last name, flight number, date, and PNR with a search button. Second screen displays a list of customers with names and status indicators, highlighting a customer. Third screen shows flight details including departure and arrival times and airports, with options to select flight segments. Fourth screen displays flight and passenger details, including time, airports, and customer information, with options to categorize incidents.</image:caption>
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      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A detailed infographic depicting the Caterpillar customer relationship management life cycle, including stages like follow-up customer pricing meeting, final complete presentation, last call, final decision, win/loss, finalizing discount, real-time availability check, pricing approval, coupon changes, and sales closure follow-up, with illustrations of people at various stages of business communication and decision-making.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594685-PIU995DRB9Z0R1UIT299/Workshop_CAT2.JPG</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A business meeting or workshop taking place in a modern conference room with large windows. Several participants are seated around a large table with laptops, papers, and coffee cups. One person is standing near a wall covered with sticky notes and organized charts. A large screen on the wall displays a presentation titled 'Design Workshop.'</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594769-JLFLTUIU7B09VXQOF1Y8/CAT+Booklet_Storyboard_11x16-072015_Page_13.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A detailed infographic titled 'Caterpillar Customer Relationship Management Life Cycle Storyboard' illustrating steps in the CRM process. It includes illustrations of professionals in meetings, working on computers, and engaging in discussions, with numbered sections and explanations about customer engagement, opportunity assessment, and sales strategies.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781960-IB92ZUMLQ0X5L9ZKEED2/Slide14.jpeg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A presentation slide explaining the checkout process for online shopping, showing a cart page, a non-cart page with a list of data passes, and a non-cart page with a checkout button. Includes a recommendation to remove checkout on all pages except the cart page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781419-N6FTISG57W8HKNOWTVRX/DRG_1.8_v1F_031615_Page_066.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A design guide page showing instructions for creating task icons with dimensions and styles, including examples of icons for print, email, download, and product information, with a screenshot of a shopping cart interface on the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594532416-34UVGBCM8FNJCCUM0P9Q/Slide15.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>Diagram titled "High-level Participant-Centric Agreement" with five categories: What I need to start, Awareness of needs, Strategies meeting goals, Monitor &amp; Adjust, and support me. Each category contains a list of bullet points related to financial planning, research, strategies, account management, and support, with icons of people representing each category.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ab3e4003-66c3-45ef-8d0f-f54f136e4cf2/Stellantis_PivotalM_Ex1.jpeg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A presentation slide titled 'Pivotal Moment Map Framework' by Stellantis. The slide outlines a future ownership experience grounded in quantitative and qualitative research. It includes bullet points describing narrative empathy journeys, defined pivotal moments, alternative use case strategies, experience pillar need states, and statistical research. On the right side, there are six annotated sections with corresponding small preview images, labeled from 1 to 6, detailing analyses and definitions related to ownership experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/f32ce41f-f475-410f-8782-d9e347a37666/Slide32.jpeg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A detailed chart titled 'Dreaming &amp; Considering,' divided into phases, moments, actions, channels, narratives, emotional states, opportunities, experiences, destinations, group types, spend brackets, user preferences, and wallets, with various colored icons and text descriptions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/e452c8fa-36bf-4eda-9992-ceffed96883c/Stellantis+Ownership+Pivotal+Moment+Map+DeepFidelity+small.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A detailed timeline or flow chart with multiple rows and columns, including a header in orange, and sections with light blue and beige backgrounds, containing text, icons, and diagrams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1a8447d7-96fe-4a9d-88d0-888c6a7554b4/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos_Page_71.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A CX Persona Readiness Evaluation chart with categories and checklists, alongside a partially visible image of a woman lifting weights in a gym.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/eb8216cc-9dd7-49f8-b76e-b2241d85a76d/Slide35.jpeg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A presentation slide titled "Pivotal Moment Success" with focus on customer mindset. It includes sections on triggers and emotions, routines to influence, reward, KPIs, understanding, and gaining confidence, with various prompts and explanations related to stress relief, online searching, trust circles, social media, and strategies for influencing decisions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b082cdf9-ee95-43f8-8b80-8c41e5342c98/United_MAP_Beta12sl_1.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>Multiple smartphones displaying airline booking and seat selection screens with flight details, seat maps, and upgrade options.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594532682-GYNR3SGXE5JX2M9VV01A/Slide07.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A statistical summary infographic showing research categories with percentages. On Products and Insurance, less than 8% of participants label a category; on Solutions, 78%; on Research, 42-50%; on Retirement, 16%; on Life Change/Stage, 19%; on Tools, less than 5%. The infographic is from Leveraging Opportunities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b20a7247-b8ac-492e-a630-1a946190a6fd/United_WheelChair_Modern_Flow_20170619.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>Flow diagram titled 'WHEEL CHAIR MODERNIZATION: RESEARCH ANALYSIS: DECISION TREE FLOW DIAGRAM 2017.06.19' detailing airport procedures from registration to arrival, including sections for lobby, terminal, IRROPS, flight, and arrival, with decision points and actions related to security, baggage, and boarding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/2beb277a-20a9-4642-8e1a-113673d23241/Amway_IAFlowStructure_4threview_Page_26.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>Image of a webpage promoting health supplements and wellness products, featuring sections on active lifestyle, natural formulas, customer reviews, bestsellers, and product displays.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5fd3bc81-2700-44a2-a7d9-0b4b8dbfd2de/Sunw_AccelWorkshop_Recap_201004_NoL_Page_20.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>Slides from a presentation titled 'Holiday Getaway Plan' and 'Pivotal Moments' discussing customer communication, expectations, and feedback metrics for a travel company, including illustrations of an airline, beach scene, and travelers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/762dfd21-c771-4846-b23b-03c737758b43/Sunw_AccelWorkshop_Recap_201004_NoL_Page_22.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A presentation slide titled 'Migrating sentiments into the journey' showing a partially visible map of customer sentiment analysis, with sections labeled 'When', 'Why', 'Where', and 'What if', and a detailed infographic on customer experience mapping with various color-coded notes and diagrams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594782261-8QLM2B7ZYEV9RMI48R43/Slide38.jpeg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>Screenshot of a phone bill display with a 'Congrats' message indicating the order was successfully processed and recommendations for maintaining billing pattern consistency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/96bfe40f-2259-4ed9-ad5e-9b79a924ad17/United_InFlight_Mobile_3AppDomiS1.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>Smartphone screens showing plane seating chart, payment details, and flight options.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1a8447d7-96fe-4a9d-88d0-888c6a7554b4/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos_Page_71.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A detailed assessment chart titled 'CX Persona Readiness Evaluation' with sections on persona heuristics, change checklists, gaps, and evaluation criteria, accompanied by a partial view of a woman lifting weights in a gym.</image:caption>
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    <image:image>
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      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A detailed infographic titled 'Customer Journey &amp; Pivotal Moments' by Sunwing, illustrating the stages and segments of customer experience from dreaming to afterglow sharing, including various phases such as dreaming, considering, booking, preparing, experiencing, and post-travel, with visual icons and text explaining key moments and metrics.</image:caption>
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      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A chart illustrating gap analysis for home assets with current and competitor states marked, displaying order of importance from top to bottom. It includes categories like product video, description, recipes, supporting products, UGC, product reviews, brand pages, and lifestyle pages.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594671554-UF5RYLBBXQ88IQ7V16Q6/IMG_0184sm.png</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>Three people smiling for a selfie at a workshop with sticky notes on a whiteboard behind them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594532440-NSXIULS181LBS0SXSH1P/Slide05.jpg</image:loc>
      <image:title>Product Research &amp; VoC</image:title>
      <image:caption>A research document titled "Discovery IA Research" discussing card sort research, including methodology, importance, and outcomes, with the Leveraging Opportunities logo at the bottom right.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/60a5b07b-2812-425e-a990-7feca9553e9c/APlaceForMom_Logo.png</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594614146-5BQ2J7KIL7YGN2AQO4T7/Prudential.png</image:loc>
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      <image:title>Product Research &amp; VoC - “86% of consumers would leave a brand after as few as two poor experiences.”</image:title>
      <image:caption>Emplifi</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/contact</loc>
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    <lastmod>2026-06-03</lastmod>
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      <image:title>Contact</image:title>
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      <image:title>Contact</image:title>
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      <image:title>Contact</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/29ea2276-7ea8-4b9f-9bec-a4b7201a03ef/MSU_CXM_JoshNard_Event.png</image:loc>
      <image:title>Contact</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ba76c543-a388-40ca-b8fe-763e18d5be56/CX_LeadershipHearthside.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/6008a100-122c-4e13-ba86-8c66e0a36660/IxDA_DesigningforAI.jpg</image:loc>
      <image:title>Contact</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/e25a2b95-9d27-480c-a45b-9feed8db513e/CXRoundtable_CXIdentityCrisis.jpeg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/85d1d628-4f35-49e8-acef-c53655a4a6c8/CX_ForumSpeaker2023.jpg</image:loc>
      <image:title>Contact</image:title>
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  </url>
  <url>
    <loc>https://www.joshnard.com/manage</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/12b6dca8-ef37-4827-99dc-91eaa50ed563/United_ATW_UX_Forecast_Planning_20180511.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>United Airlines work track forecasting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1683391483599-MJOLHIL1NA08DI5P1F8Z/PWA_Sprint%25252BPlan%25252BSketch%25252B1.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>A diagram illustrating a keyboard layout with labels for key combinations and deviations, showing the arrangement of alphabetic and numeric keys, with a vertical red line marked 'H' crossing the 'H' key.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5efc589d-4695-4f43-9365-10f4eafe0694/United_MAP_Mobile_4AppS1.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>Four smartphone screens showing airline seat booking and upgrade options, seat map, fee details, and boarding information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/49933fc4-dd9d-436d-97d5-80298f0533b5/Mobile+Agent+PAX+Customer+Phase+II+Planning+20180322.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>United Airlines work track forecasting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1683391443780-74UTWWSRAW2PSRV3VCEL/PWA_Sprint%2BPlan%2BSketch%2B2.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>Diagram illustrating connections between pairs of letters and numbers with a red dotted line pointing from 'JK' to 'H'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5b868385-4deb-400d-a3ca-6b8d0ea0a72b/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos+ISO+Barriers_Page_09.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>A detailed spreadsheet or worksheet outlining the CX Pivotal Moment Barrier and strategy, including sections on problem, perception, behavioral hypothesis, opportunities, communication tactics, customer, and support.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/36d06e8c-e839-4d4a-abae-4058062d1194/Mobile+Agent+PAX+Customer+Phase+II+Planning+20171009.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>United Airlines work track forecasting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5b868385-4deb-400d-a3ca-6b8d0ea0a72b/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos+ISO+Barriers_Page_09.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>Chart titled "CX Pivotal Moment Barrier: Create a Receipt | MVP" overviewing customer experience barriers, perceptions, behavioral hypotheses, opportunities, and communication tactics across sections labeled "Customer" and "Support."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/deb4a1c3-44e1-433b-9cca-7dc6abccd0d9/Mobile+Agent+PAX+Customer+Phase+II+Planning+20171117.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>United Airlines work track forecasting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/c588d915-ea23-49ad-8388-8f25063258f4/Stellantis_IntroJMap_CaseStudy7.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>Screenshot of a presentation slide titled 'Journey Stage Quantitative Summary' from Stellantis. The slide discusses the customer experience, emphasizing anticipation and anxiety, with references to purchase stages and experience pillars such as empowerment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594782096-AGIR33UQWB1L19WIMNQH/Slide2.jpeg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>Diagram illustrating modular web design elements with categories: UI Element, DRG, Pattern, Wireframe, and Design, each with examples like buttons, labels, entry fields, and visual design pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/903b2ac9-41ca-458b-adae-91e98b1e6cec/CAT_journey_with_narrative+LRG.jpeg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>Flowchart illustrating a process for configuring and ordering a CAT machine online, including steps like search, configure, send to sales rep, review, approve, place order, and track delivery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/903b2ac9-41ca-458b-adae-91e98b1e6cec/CAT_journey_with_narrative+LRG.jpeg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>A detailed flowchart illustrating a product ordering process including steps such as search, configure, send to sales report, receive configuration, meet with sales dealer, finalize order, review, approve, and re-stock, with annotations and user interactions on computer screens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594769-JLFLTUIU7B09VXQOF1Y8/CAT+Booklet_Storyboard_11x16-072015_Page_13.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>A detailed infographic depicting the Cat Customer Relationship Management Life Cycle Storyboard, illustrating steps such as unified dialogue with customers, determining buy, lease, or rent options, leveraging the power of CAT, lead generation, driving behavior change, and seamless conversation, with various illustrations of people engaged in different stages of the process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594861-9NCF337NXGXWX93IP3UG/CAT+Booklet_Storyboard_11x16-072015_Page_15.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>A detailed infographic illustrating the Caterpillar Customer Relationship Management Life Cycle, including steps from customer meetings to final decisions, with corresponding illustrations of people in meetings, working on computers, and making phone calls.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/eb8216cc-9dd7-49f8-b76e-b2241d85a76d/Slide35.jpeg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>A presentation slide titled "PIVOTAL MOMENT SUCCESS" about shaping customer mindset, with sections on triggers and emotions, routines to influence, and rewards. It features icons of a palm tree, hammock, and a chat bubble.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b20a7247-b8ac-492e-a630-1a946190a6fd/United_WheelChair_Modern_Flow_20170619.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>Flow chart titled 'Wheel Chair Modernization Research Analysis Decision Tree' outlining the process for airport assistance, security, baggage, and boarding steps at an airport.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ed917331-80ce-4346-8e4b-fc45cc670c48/Stellantis_QuantRep_29.jpeg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>A graph showing survey responses about waiting for a vehicle after purchase, including responses on if respondents got the vehicle they wanted, if they went home the same day, and their feelings about the vehicle being ready, with percentages and color-coded categories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594673684-QK60UHPS0GQR0SORW5C8/United_CSR_PAX_Resolution_ScreenFlow_Deltas_20170820.014.jpeg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>Screenshots of a mobile app interface for United Airlines' customer resolution process, showing steps for searching by PNR, selecting a customer, choosing a flight segment, and categorizing a service incident.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594673610-HWK046X8II5Y3FD9FLVK/United_CSR_PAX_Resolution_ScreenFlow_Deltas_20170820.008.jpeg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>Screenshots of a smartphone app showing printer Bluetooth settings and pairing process using Zebra printers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8c771f99-55a6-49de-a5f1-320ed0af56ca/Stellantis_QuantRep_39.jpeg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>Research data comparing sources used for learning about in-vehicle technology features, including online videos, manuals, and dealership staff, with statistics on how far respondents go for information based on their car's purchase type.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/f32ce41f-f475-410f-8782-d9e347a37666/Slide32.jpeg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>A detailed chart titled 'Dreaming &amp; Considering' displaying phases, moments, actions, channels, narratives, emotional states, opportunities, experiences, and preferences related to planning a trip or vacation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594685-PIU995DRB9Z0R1UIT299/Workshop_CAT2.JPG</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>Business meeting or workshop in a conference room with multiple attendees seated around a large table, a presenter standing near a whiteboard filled with notes and diagrams, large windows with city views, and a projector displaying a presentation on the wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781419-N6FTISG57W8HKNOWTVRX/DRG_1.8_v1F_031615_Page_066.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>A website layout demonstrating buttons and task icons used in user interface design. The image includes annotations and measurements for elements like edit, remove, duplicate icons, payment details summary, a smartphone image, product information, and checkout options, with guidance on spacing and alignment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/e452c8fa-36bf-4eda-9992-ceffed96883c/Stellantis+Ownership+Pivotal+Moment+Map+DeepFidelity+small.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>A detailed infographic or poster with multiple sections, tables, and text, possibly related to a presentation or data analysis, with a header or timeline in yellow at the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5fd3bc81-2700-44a2-a7d9-0b4b8dbfd2de/Sunw_AccelWorkshop_Recap_201004_NoL_Page_20.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>A presentation slide titled 'Pivotal Moments: If the customer does… Then we communicate...' discussing customer communication strategies, with various diagrams, charts, and text outlining customer experience, expectations, barriers, and communication gaps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/762dfd21-c771-4846-b23b-03c737758b43/Sunw_AccelWorkshop_Recap_201004_NoL_Page_22.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>Diagram showing the process of migrating customer sentiments into a journey map, with sections labeled WHO, WHEN, WHERE, and WHAT, including details and steps related to customer experience and feedback analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/40907669-6e94-43ef-b4da-e9bd560a2f99/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos+ISO+Barriers_Page_09.jpeg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>A detailed worksheet titled 'CX Pivotal Moment Barrier: Create a Receipt | MVP' with sections on Problem, Perception, Behavioral Hypothesis, Opportunities, and Communication Tactics, including notes on customer experience and support strategies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1a8447d7-96fe-4a9d-88d0-888c6a7554b4/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos_Page_71.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>A CX Persona Readiness Evaluation chart with sections on persona heuristic, change checklist, gaps, and criteria for evaluating customer experience personas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1a8447d7-96fe-4a9d-88d0-888c6a7554b4/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos_Page_71.jpg</image:loc>
      <image:title>Product Management + Ops</image:title>
      <image:caption>A CX Persona Readiness Evaluation sheet with categories and checklists, discussing persona heuristics, change checklists, gaps, and criteria for evaluating persona data and design decisions.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Product Management + Ops</image:title>
      <image:caption>Flowchart titled "Wheel Chair Modernization: Research Analysis: Decision Tree Flow Diagram 2017.06.19" for United Airlines showing steps for passenger check-in, security, boarding, and baggage handling in an airport.</image:caption>
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    <image:image>
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      <image:title>Product Management + Ops - Make it stand out</image:title>
      <image:caption>Team Product Discovery Workshop | 2015</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/e5f4ad22-0805-4a01-b5df-429dd532a012/prioritization-CX</image:loc>
      <image:title>Product Management + Ops - Prioritization should evolve with your CX maturity. Start with 2-3 evaluators and then expand.</image:title>
      <image:caption>Consider customer goals and business impact first, then assess feasibility. Take into account short and long-term risks with ROI, similar to how risk is measured in WSJF. Being unable to make decisions or convincing the organization that change is unnecessary can be extremely harmful to a company. This is a major reason why historical successful brands have struggled with startups. ROI provides important information that executives, including the CFO, can easily understand and connect with, as they often need to link quarterly investments to long-term financial goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/9bf1ad39-7511-476b-a6dc-11d959563dec/unsplash-image-JLzdifvctEE.jpg</image:loc>
      <image:title>Product Management + Ops - “65% of respondents would become long-term customers if they can provide positive experiences throughout the customer journey.”</image:title>
      <image:caption>Forbes / Arm Treasure Data</image:caption>
    </image:image>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>A chart titled "CX Pivotal Moment Barrier: Create a Receipt | MVP" with sections covering Problem, Perception, Behavioral hypothesis, Opportunities, and Communication tactics, featuring detailed points under Customer and Support categories.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>United Airlines logo with stylized globe icon.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Three smartphones displaying flight booking and payment apps, situated against a purple and green gradient background.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Three smartphones displaying a flight booking app, seating chart, and payment details on a purple background.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594614103-AFQWTX8UES69KPGFXAVQ/Caterpillar.png</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Caterpillar logo in black and white with a stylized mountain peak incorporated into the letter 'A'.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Illustrated flowchart depicting the Caterpillar customer relationship management process, including meetings, presentations, quotes, discount approvals, and decision making stages, with illustrations of people in office settings.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Storyboard illustrating the Caterpillar customer relationship management process, including steps such as customer pricing meetings, quote updates, discount approvals, final presentations, call follow-ups, and decision making, with illustrations of people in professional settings using computers and phones.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>The Sunwing logo with a stylized sun above the word 'sunwing' in white lowercase letters on a black background.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/c588d915-ea23-49ad-8388-8f25063258f4/Stellantis_IntroJMap_CaseStudy7.jpg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Screenshots of a presentation slide detailing the journey stage quantitative summary, focusing on resource purchase, need state experience pillars, definitions, and emotional triggers, with blue and orange infographic elements.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Screenshot of a presentation slide titled 'JOURNEY STAGE QUANTITATIVE SUMMARY' with sections discussing purchase experience pillars, resource allocation, definitions, and customer emotions, featuring text, progress bars, and icons.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594634121-XYD3F8V2O301MFJ3OMLP/Northeastern.png</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Northeastern University logo with a large N, the words "Lux Veritas Virtus" inside the N, and "Northeastern University" to the right.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Multiple smartphones displaying various screens of the Wisely app, a financial service app with features like online shopping, money management, bill payments, and sign-up options.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Multiple smartphones displaying a financial app called Wisely, with screens showing options for shopping, saving, making money, paying bills, and protecting against fraud, set against a dark background.</image:caption>
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      <image:caption>The image is blank with a white background.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>A business meeting or workshop in a modern conference room with attendees seated around a large table, some using laptops, and a presenter standing near a large interactive whiteboard filled with sticky notes and diagrams. A projector displays a presentation on the wall.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>A business meeting or workshop in a modern conference room with around 16 professionals seated at tables, some taking notes or using laptops. A presenter is standing near a whiteboard filled with sticky notes and charts. A projector displays a presentation titled 'Design Workshop' on the wall.</image:caption>
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      <image:caption>Samsung logo on a black background.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Flowchart illustrating the process of configuring and ordering a Caterpillar (CAT) equipment project, from search and configuration to delivery and re-stocking.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Flowchart illustrating the sales process for Caterpillar (CAT) equipment, from searching and configuring equipment online, to order approval, review, and delivery, including steps like setting up an account, approval, and re-stocking.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/a0d5f2ce-adcc-48d5-b0a6-cba83a87b15b/Vanguard.png</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>The Vanguard logo in black and white with white text on a black background.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Smartphone screens showing an incident reporting app, including incident details, customer resolution options, and confirmation messages.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b7c395c4-86b3-498e-8940-a0a8c2e9cbaa/United_ITMC2_Mobile_4App_iPh6_P1.jpg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Four smartphone screens displaying a customer support or incident report application with details on incident severity, compensation, and follow-up notes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594614122-J0PFFIAJUPWV3E2B0Z41/ADP.png</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Black background with white ADP logo</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/f32ce41f-f475-410f-8782-d9e347a37666/Slide32.jpeg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>A detailed chart titled 'Dreaming &amp; Considering' illustrating stages of a customer journey with categories such as Phases, Moments, Action, Channel, Narrative, Emotional State, Opportunities, Experience, Destination, Group Type, Spend Bracket, User Defined Preference, Wallet. The chart uses color-coded sections, icons, and descriptive text to guide understanding of customer behavior in travel planning.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/f32ce41f-f475-410f-8782-d9e347a37666/Slide32.jpeg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>A detailed chart titled 'Dreaming &amp; Considering' outlining different phases, moments, actions, channels, narratives, emotional states, opportunities, experiences, destinations, and preferences related to customer journeys and travel planning.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594634135-B7HL9VEXKMU8O1M9CU5V/Prudential.png</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Prudential logo featuring a stylized mountain peak inside a circle, with the company name 'Prudential' in bold text to the right.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5b868385-4deb-400d-a3ca-6b8d0ea0a72b/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos+ISO+Barriers_Page_09.jpg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>A chart titled 'CX Pivotal Moment Barrier: Create a Receipt | MVP' with sections on problem, perception, behavioral hypothesis, opportunities, and communication tactics, discussing customer and support perspectives.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5b868385-4deb-400d-a3ca-6b8d0ea0a72b/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos+ISO+Barriers_Page_09.jpg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>A marketing presentation slide about creating a receipt for MVP, covering problem, perception, behavioral hypothesis, opportunities, communication tactics, customer, and support.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Flowchart diagram for United Airlines' wheel chair modernization research analysis process, dated June 19, 2017.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Flow diagram for United Airlines wheel chair modernization research analysis from registration at the airport to arrival at the destination, covering steps like security, boarding, and connections.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/eb8216cc-9dd7-49f8-b76e-b2241d85a76d/Slide35.jpeg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>A guide on customer mindset and exploration techniques, featuring sections on triggers, routines, rewards, understanding, and acquiring a customer journey.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/eb8216cc-9dd7-49f8-b76e-b2241d85a76d/Slide35.jpeg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Page from a manual or guide discussing customer mindset, focus, triggers &amp; emotions, routines to influence, reward, understanding, and acquiring confidence in exploration and decision-making.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1fa3d8f9-f151-4693-a748-f5cd1bdedd4b/Stellantis_QuantRep_47.jpeg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>A chart showing attitudes toward vehicle service, indicating 91% of respondents are responsible for vehicle maintenance, with a pie chart illustrating responsibility by percentages and a bar graph detailing responses about maintenance habits and perceptions.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1fa3d8f9-f151-4693-a748-f5cd1bdedd4b/Stellantis_QuantRep_47.jpeg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Chart showing survey results on attitudes toward vehicle maintenance responsibility, with 91% of respondents indicating they are responsible for vehicle maintenance, depicted by a pie chart and bar graphs analyzing various statements.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/6e5ffea6-be7b-4116-902f-f08bf4af93a7/Samsung_Mobile_6AppStack1.jpg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Multiple smartphones displaying various apps and content, arranged on a dark surface.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/6e5ffea6-be7b-4116-902f-f08bf4af93a7/Samsung_Mobile_6AppStack1.jpg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Multiple smartphones displaying various apps and webpages, including fitness, travel, technology, and entertainment content, arranged in a fan shape on a dark surface.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8c771f99-55a6-49de-a5f1-320ed0af56ca/Stellantis_QuantRep_39.jpeg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>A chart showing sources of information for learning about in-vehicle tech features, such as YouTube videos, car manuals, and dealership staff, with percentages and data points related to how people learn about these features.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Chart showing sources of information about in-vehicle tech features, with categories like YouTube videos, car manuals, car website, dealer staff, friends or family, call center, other, and none. Also includes data on how people learn about tech features, including purchased, leased, place to place, car person, and recent years.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594769-JLFLTUIU7B09VXQOF1Y8/CAT+Booklet_Storyboard_11x16-072015_Page_13.jpg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>A detailed infographic showing the Caterpillar Customer Relationship Management Life Cycle Storyboard, with multiple illustrated scenes of business meetings and discussions about sales, customer engagement, and strategic planning.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594769-JLFLTUIU7B09VXQOF1Y8/CAT+Booklet_Storyboard_11x16-072015_Page_13.jpg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>A detailed infographic illustrating the Caterpillar customer relationship management life cycle storyboard, including steps like unified dialogue with customers, determining buy, lease, or rent options, leveraging power of CAT, initial buy, lease, or rent options, seamless conversation, lead to forecasting, and journey features, with various illustrations of business professionals in meetings, working on computers, and consulting.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Research infographic showing responses from vehicle buyers and responders about vehicle purchase experiences, including proportions who got their vehicle within two years, their homecoming behavior, and their feelings about waiting time for the vehicle to be ready, with data presented in pie charts and bar graphs.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ed917331-80ce-4346-8e4b-fc45cc670c48/Stellantis_QuantRep_29.jpeg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Infographic chart about response to vehicle purchase among responders. Data includes whether respondents got the vehicle they wanted, if they went home with it the same day, and their feelings about the time it took to be ready, with percentages and categories.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1683413652133-IKZ1Q73834TAO7KTU1YY/Stellantis_Mobile.png</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Series of five smartphones displaying Jeep brand social media posts and advertisements featuring a blue Jeep Wrangler in various outdoor settings and close-up shots.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1683413652133-IKZ1Q73834TAO7KTU1YY/Stellantis_Mobile.png</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Series of smartphones displaying Jeep brand advertisements, social media posts, and a blue Jeep Wrangler off-road vehicle on rocky terrain at sunset.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ab3e4003-66c3-45ef-8d0f-f54f136e4cf2/Stellantis_PivotalM_Ex1.jpeg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Slide titled 'Pivotal Moment Map Framework' from Stellantis presentation. The slide discusses future ownership experience grounded in quant/qual research, with a hierarchy of experience pillars, need states, and pivotal moments, supported by a visual map including sections for narrative, use cases, and definitions.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ab3e4003-66c3-45ef-8d0f-f54f136e4cf2/Stellantis_PivotalM_Ex1.jpeg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>Slide titled "Pivotal Moment Map Framework" with the Stellantis logo. The slide explains how future ownership experience will be grounded in quant/qual research, detailing five key components: 1) Qual + Quant Analysis, 2) Experience Pillars Need States, 3) Pivotal Moment Definitions, 4) If/Then use cases, and 5) Narrative, with a sixth component of Pivotal Moments (Executive View). Each component is numbered and accompanied by a blurred preview of related content.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1a8447d7-96fe-4a9d-88d0-888c6a7554b4/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos_Page_71.jpg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>A CX Persona Readiness Evaluation chart with six criteria, checklists, and gaps for assessing customer experience personas, and partially visible images of a woman and a woman lifting weights.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1a8447d7-96fe-4a9d-88d0-888c6a7554b4/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos_Page_71.jpg</image:loc>
      <image:title>Pivotal Moments</image:title>
      <image:caption>A CX Persona Readiness Evaluation chart with sections on person heuristic, change checklist, gaps, and criteria such as real data, narrative, goals, design decisions, journey metrics, and communication. Adjacent images include a woman in a gym lifting weights, a woman at a desk with a laptop, and a woman smiling with a barbell.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Multiple smartphone screens showing an airline seat booking app with seat maps, passenger details, and upgrade options.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Multiple smartphones displaying airline seat selection and booking apps with flight details, seat maps, and passenger information interfaces.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Page from a presentation titled 'Holiday Getaway Plan', discussing customer communication strategies and experience, with sections about key expectations, barriers, unmet needs, channels, communication outcomes, and success metrics. Contains illustrations related to travel and customer engagement.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>A presentation slide titled 'Holiday Getaway Plan' and another titled 'Pivotal Moments: If the customer does...' showing various sections with text and graphics related to customer experience and communication strategies for a holiday trip.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>A slide presentation titled "Migrating sentiments into the journey" with a flowchart showing steps of customer journey mapping, including understanding, acquiring, then the "what if" and "where" sections. The slide discusses empathetic customer voice, stakeholder interviews, and feedback, with a focus on identifying moments that matter.</image:caption>
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    <image:image>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>A detailed infographic presenting a customer journey map focused on migrating sentiments into the journey, including sections on understanding, acquiring, and implementing customer feedback, with various visual elements such as flowcharts, colored post-it notes, and labeled sections for different aspects like empathy, decision outcomes, key expectations, behavior influence, and supporting teams.</image:caption>
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    <image:image>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>A detailed infographic illustrating the customer journey and pivotal moments in a process, segmented into stages like dreaming, considering, booking, preparing, experiencing, afterglow, and dreaming again, with various icons, text, and workflow elements.</image:caption>
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    <image:image>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>A detailed infographic outlining the customer journey and pivotal moments for a brand called Sunwing, covering stages from dreaming to afterglow sharing, with sections on messaging, goals, emotions, and key insights.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Flowchart diagram of a United Airlines wheelchair modernization research analysis and decision process, including registration, lobby, terminal, IRROPS, flight, and arrival stages, with decision nodes for security, baggage, and assistance needs.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Flowchart diagram illustrating the process of wheelchair modernization, research, and decision-making related to airport travel, security, gate procedures, and baggage handling.</image:caption>
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      <image:caption>Six smartphones displaying various promotional screens for Samsung Galaxy events and memberships, arranged on a dark surface.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Multiple smartphones displaying various promotional and informational websites related to Galaxy smartphones, music, and summer events, arranged in an overlapping manner against a dark background.</image:caption>
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      <image:caption>CX Pivotal Moment Barrier: Create a Receipt, an MVP worksheet with sections on Problem, Perception, Behavioral Hypothesis, Opportunities, Communication tactics, Customer, Support, and Methods of understanding.</image:caption>
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      <image:caption>A business spreadsheet with headers 'CX Pivotal Moment Barrier: Create a Receipt | MVP', listing sections like Problem, Perception, Behavioral Hypothesis, Opportunities, Communication Tactics, Customer, and Support, with detailed descriptions in each.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Gap analysis chart for home assets comparing current state and competitors' state across various categories such as product video, description, recipes, editorial supporting product, UGC, reviews, brand support pages, and lifestyle pages, with importance ranked from most to least.</image:caption>
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      <image:title>Pivotal Moments</image:title>
      <image:caption>Graph showing home asset gap analysis comparing Amway with competitors across categories such as product video, product description, recipes, editorial supporting product, UGC, product reviews, editorial supporting brand, and editorial supporting category. Brown squares indicate Amway's current state and white squares indicate competitors' state, with emphasis on importance order.</image:caption>
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  <url>
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    <priority>0.75</priority>
    <lastmod>2026-06-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5b868385-4deb-400d-a3ca-6b8d0ea0a72b/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos+ISO+Barriers_Page_09.jpg</image:loc>
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      <image:caption>A worksheet titled 'CX Pivotal Moment Barrier: Create a Receipt | MVP' with sections on Problem, Perception, Behavioral Hypothesis, Opportunities, Communication tactics, Customer, Support, and Method of Understanding. The content includes prompts and guidance for creating a customer receipt MVP, focusing on customer experience, communication, and technical feedback.</image:caption>
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      <image:caption>Screenshot of a financial management dashboard for a client named Catherine on the Vanguard website. The dashboard shows her profile, managed clients, client balance, and various charts displaying her portfolio and investment opportunities.</image:caption>
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      <image:caption>A partial webpage of Vanguard with statistics about employee participation in plans; 92% versus 61%, with the percentages large and in bold fonts.</image:caption>
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      <image:caption>Infographic profile of Dan, a 55-year-old individual, archetype 'Right on Track' Stanley, prospect, tech disposition on a grid from self-service to full service, labeled with four yellow money bags, with a quote about working with professionals, describing his traits as advice-oriented, trust in strategies, engaged in financial planning, preparing for retirement, with a focus on long-term success; sections include behaviors, motivations, needs, touchpoints, content preferences, features, and functionality, with icons of digital devices.</image:caption>
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      <image:caption>A man playing guitar with a young boy outdoors in a lush green backyard.</image:caption>
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    <image:image>
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      <image:caption>A chart explaining different archetypes, roles, and personas related to financial or business professionals, including categories such as individual, institution, intermediary, influencer, and prudential, with corresponding examples of roles and personas for each.</image:caption>
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      <image:caption>Multiple smartphones displaying financial and retirement planning app screens with various text and images.</image:caption>
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    <image:image>
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      <image:caption>Screenshot of an investment or financial advisory dashboard showing client portfolio data, investments, recent news, reports, and fund announcements.</image:caption>
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    <image:image>
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      <image:caption>A detailed spreadsheet with multiple rows and columns containing information about different personas, archetypes, descriptions, subcategories, roles, technology preferences, engagement levels, motives, needs, current behaviors, life stages, events, touchpoints, features, content preferences, and other attributes related to various professional and individual profiles.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>A detailed infographic about Owen, a 61-year-old individual in the Baby Boomer age group, discussing his tech preferences, behaviors, motivations, needs, and touchpoints for retirement planning and financial advising. The infographic includes diagrams, icons, and text sections explaining his tech disposition, purchasing power, relationship model, and platform preferences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594533102-9CI39ULRBOFET5VV1D59/PrudCOM_Phase1SMp3.jpg</image:loc>
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      <image:caption>A complex flowchart diagram with sections labeled 'Global,' 'Level 1,' and various categories such as 'Sales Center,' 'Research &amp; Tools,' 'Access my Account,' and 'About Prudential.' It contains multiple interconnected boxes, lines, and subcategories representing a detailed organizational or process structure.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>A screenshot of a website page about retirement security, featuring sections on social security, pension plans, types of annuities, and retirement longevity, with options to explore deeper or compare options.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/d256d92d-daff-4321-908b-e95c329a3a3a/Vanguard_Dash1_Full+Crop2.jpg</image:loc>
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      <image:caption>Screenshot of a financial dashboard displaying a list of clients with their account status, balances, and next actions, alongside a sidebar with quick links, contact information, and promotional content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/6db0f3c7-ce01-4753-b1dc-36dc524ef08c/Ethos-4b.jpg</image:loc>
      <image:title>Financial Product</image:title>
      <image:caption>A collage of various financial and retirement planning website pages and promotional materials, showing images of people, sneakers, and colorful graphics related to financial planning and retirement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1a8447d7-96fe-4a9d-88d0-888c6a7554b4/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos_Page_71.jpg</image:loc>
      <image:title>Financial Product</image:title>
      <image:caption>A detailed infographic titled "CX Persona Readiness Evaluation" with sections evaluating persona characteristics, change checklist, gaps, and recommendations, featuring text and checkboxes on a dark background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/01281eb6-b73c-4e22-b7b5-786f14b6b6ef/Ethos-3.jpg</image:loc>
      <image:title>Financial Product</image:title>
      <image:caption>Collection of webpage screenshots related to retirement planning, real estate, and investment strategies from TIAA's website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/79cfee2c-2f63-4f3f-b7d8-0bca8682965f/LifetimeIncome-2.jpeg</image:loc>
      <image:title>Financial Product</image:title>
      <image:caption>A person holding a smartphone displaying an article about annuities with a diagram of a stylized tree.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/3f22fcdb-1b35-4597-9fb6-84f7d52095da/LifetimeIncome-1.jpeg</image:loc>
      <image:title>Financial Product</image:title>
      <image:caption>Screenshot of a financial planning and retirement investment website displaying information about lifetime payments, TIAA Traditional annuities, and tools for estimating retirement income, with images of smiling people and graphics related to money and retirement planning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594533325-SMI1I3MSC4Q6S0T5X5O0/PRU_ConceptCrop.jpg</image:loc>
      <image:title>Financial Product</image:title>
      <image:caption>A woman rock climbing on a red rock formation with the text "Bring Your Challenges" in yellow on a blue background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/7b0f6145-cfbd-48d0-98af-8d38f28abd3b/Ethos-5b.jpg</image:loc>
      <image:title>Financial Product</image:title>
      <image:caption>A financial and investment presentation slide featuring graphs, statistics, and images of diverse women, with sections on savings, retirement topics, and company achievements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594533287-XQGWSAM16TMCTSJ965X2/PRU-Site-AdvisorHP2.jpg</image:loc>
      <image:title>Financial Product</image:title>
      <image:caption>Prudential financial services website homepage with sections on workplace benefits, life insurance, annuities, investments, and structured settlements, featuring images of business meetings, financial graphs, and discussions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b7f940f5-3208-4453-b15f-6a5b219f1e41/Vanguard_Dash1_Full+Crop3.jpg</image:loc>
      <image:title>Financial Product</image:title>
      <image:caption>A financial investment dashboard showing line charts of investment growth over time for various funds as of July 30, 2020, with contact information in a blue box in the upper right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/01b383f2-26d9-4ccf-94ae-c296d10390bd/Vanguard_Dash1_Full.jpg</image:loc>
      <image:title>Financial Product</image:title>
      <image:caption>A financial dashboard displaying client portfolio data, investments, insights, reports, and fund announcements on a webpage for Vanguard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594685-PIU995DRB9Z0R1UIT299/Workshop_CAT2.JPG</image:loc>
      <image:title>Financial Product</image:title>
      <image:caption>A group of professionals attending a workshop or meeting in a modern conference room, with a large whiteboard filled with notes and charts and a projector displaying a presentation.</image:caption>
    </image:image>
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      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>A visual storyboard of Caterpillar's customer relationship management life cycle, including steps like customer pricing meeting, quote changes, pricing approval, availability check, discount finalization, and final decision, depicted with illustrations of people in office settings.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594685-PIU995DRB9Z0R1UIT299/Workshop_CAT2.JPG</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>A conference room with people attending a workshop. Participants are seated at a long table with laptops, notebooks, and coffee cups. A large wall chart with sticky notes and diagrams is visible, and a projector displays a presentation slide titled 'Workshop' on the wall.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1fa3d8f9-f151-4693-a748-f5cd1bdedd4b/Stellantis_QuantRep_47.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>Chart showing attitudes toward vehicle service, with 91% of respondents responsible for vehicle maintenance, including bar graphs highlighting their knowledge and habits related to maintenance tasks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5b868385-4deb-400d-a3ca-6b8d0ea0a72b/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos+ISO+Barriers_Page_09.jpg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>A detailed table outlining a customer experience (CX) patent moment barrier process, including categories such as Problem, Perception, Behavioral hypothesis, Opportunities, and Communication tactics. The table discusses issues like product value confirmation, customer concerns, and support strategies for improving customer interactions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8c771f99-55a6-49de-a5f1-320ed0af56ca/Stellantis_QuantRep_39.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>Chart showing sources of information for learning about in-vehicle tech features, with percentages for different sources such as YouTube videos, car manuals, manufacturer's websites, dealership staff, friends or family, call center, and others, categorized by how respondents learn about features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594769-JLFLTUIU7B09VXQOF1Y8/CAT+Booklet_Storyboard_11x16-072015_Page_13.jpg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>A detailed infographic titled "Caterpillar Customer Relationship Management Life Cycle Storyboard", illustrating steps in the customer relationship management process with illustrations of professionals in meetings and at desks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1683413652133-IKZ1Q73834TAO7KTU1YY/Stellantis_Mobile.png</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>Series of five mobile phone screens displaying Jeep brand promotional content. The screens show advertisements, social media posts, and messaging about the new 2023 Jeep Wrangler, featuring images of the blue Jeep Wrangler model in various outdoor settings and digital marketing texts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ed917331-80ce-4346-8e4b-fc45cc670c48/Stellantis_QuantRep_29.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>Infographic showing responses of vehicle buyers and responders; recipient reactions to vehicle readiness and experience, with percentages for various categories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/903b2ac9-41ca-458b-adae-91e98b1e6cec/CAT_journey_with_narrative+LRG.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>Flowchart illustrating the process of a project from search to re-ordering, with steps including search, configuration, sending to sales report, receiving configuration, meeting, approving order, review, receiving order, and re-ordering.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ab3e4003-66c3-45ef-8d0f-f54f136e4cf2/Stellantis_PivotalM_Ex1.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>A presentation slide titled 'Pivotal Moment Map Framework' outlining steps for future ownership experience grounded in quant/qual research, with a list of key points and a visual timeline of six steps including definitions, use cases, pillars, need states, and executive overview.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/e452c8fa-36bf-4eda-9992-ceffed96883c/Stellantis+Ownership+Pivotal+Moment+Map+DeepFidelity+small.jpg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>A detailed infographic titled 'Stellantis North Star' illustrating a visual roadmap with various timelines, charts, and sections with text, colored predominantly in orange, beige, blue, and gray, organized in rows and columns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/f32ce41f-f475-410f-8782-d9e347a37666/Slide32.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>A detailed infographic titled 'Dreaming &amp; Considering' outlining phases, moments, actions, channels, narratives, emotional states, opportunities, experiences, destinations, group types, spend brackets, user preferences, and wallet information for travel planning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/eb8216cc-9dd7-49f8-b76e-b2241d85a76d/Slide35.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>A guide titled 'Pivotal Moment Success' focusing on customer mindset, with sections on triggers and emotions, routines to influence, and rewards. Includes icons of a hammock, a hand, and a gear, with topics like alleviating stress, searching online, and giving a sense of confidence and trust.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b082cdf9-ee95-43f8-8b80-8c41e5342c98/United_MAP_Beta12sl_1.jpg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>Multiple smartphone screens displaying a flight booking mobile app interface with seat maps, passenger details, and upgrade options.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5fd3bc81-2700-44a2-a7d9-0b4b8dbfd2de/Sunw_AccelWorkshop_Recap_201004_NoL_Page_20.jpg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>A presentation slide titled 'Pivotal Moments: If the customer does... Then we communicate...' explaining customer engagement strategies such as awareness, personalization, timeliness, and fulfillment, with several infographic sections and notes on customer needs and communication gaps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b20a7247-b8ac-492e-a630-1a946190a6fd/United_WheelChair_Modern_Flow_20170619.jpg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>Research analysis decision tree flow diagram for United Airlines' wheelchair modernization process, dated June 19, 2017, showing steps for passenger check-in, security, boarding, and special assistance procedures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/40907669-6e94-43ef-b4da-e9bd560a2f99/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos+ISO+Barriers_Page_09.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>A business framework chart with sections: problem, perception, behavioral hypothesis, opportunities, communication tactics, customer, support, and methods of understanding, related to creating a receipt MVP in customer experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1a8447d7-96fe-4a9d-88d0-888c6a7554b4/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos_Page_71.jpg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>A detailed assessment sheet titled 'CX Persona Readiness Evaluation' with sections for evaluating personas, checklists for changes, gaps, and scores, accompanied by a profile of a woman named Samantha in a professional setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8dfc49d0-ba4c-47fd-8a5d-211207378b4f/Amway_IAFlowStructure_4threview_ContentAudit4.jpg</image:loc>
      <image:title>Enterprise CRM PLDC</image:title>
      <image:caption>A chart displaying the gap analysis of home assets, showing the importance ranking of various asset types for consumers. It compares Amway's current state with competitors' states across categories like product video, product description, recipes, editorial supporting product, UGC, product reviews, editorial supporting brand, and editorial supporting category.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/crm/customer-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594704-4PH6RRVED1BY9CPT4JTZ/CAT+Booklet_Storyboard_11x16-072015_Page_01.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/4b144b2a-08c8-48c5-be51-b7fe5f8b4b83/CAT_Login_Tablet.png</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/903b2ac9-41ca-458b-adae-91e98b1e6cec/CAT_journey_with_narrative+LRG.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594758-ZHC0N38VO8AWDHZL27FC/CAT+Booklet_Storyboard_11x16-072015_Page_02.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1ff90d4c-ed5f-420e-bb99-ea1aae417d78/CAT_Login_Mobile.png</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594778-0IJMVAY5I4YOXP5HL2NC/CAT+Booklet_Storyboard_11x16-072015_Page_03.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594804-IE574FAJGQA345FTZ7A8/CAT+Booklet_Storyboard_11x16-072015_Page_05.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594715-HNRU70Z98ORNDOEM41C9/CAT+Booklet_Storyboard_11x16-072015_Page_06.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594823-1P0NQ5WYQNKZPIG1MR6M/CAT+Booklet_Storyboard_11x16-072015_Page_07.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594735-E9PFNLNWJL9HRXJIYDRC/CAT+Booklet_Storyboard_11x16-072015_Page_08.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594785-VPW1QEXO8LXSDWZMIH21/CAT+Booklet_Storyboard_11x16-072015_Page_11.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594817-FWM4OR7DX9X3BTHAVA6Q/CAT+Booklet_Storyboard_11x16-072015_Page_12.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594769-JLFLTUIU7B09VXQOF1Y8/CAT+Booklet_Storyboard_11x16-072015_Page_13.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594729-FC4IFPLA43UT6S56JSM0/CAT+Booklet_Storyboard_11x16-072015_Page_14.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594861-9NCF337NXGXWX93IP3UG/CAT+Booklet_Storyboard_11x16-072015_Page_15.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594855-SY606265UBGGC27SNSRU/CAT+Booklet_Storyboard_11x16-072015_Page_16.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594669-UUBKAW1HINDCFDXAKV32/WarRoom.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience - 1_Research</image:title>
      <image:caption>Research methodologies will deliver higher fidelity recommendations through evaluating both business goals and employee contributions to these goals, probing conflicts and associating patterns for relevance. We iteratively affinitize our research to achieve stronger recommendations through association. THIS LEADS TO Discovery of gaps and conflicts in employee actions and information transparency Improvements to associative relationships within the PLM ecosystem, that will drive efficiencies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594678-5V12ORLCHHIU6XIGEWSB/IMG_5180.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience - 2_Workshop</image:title>
      <image:caption>In the workshop we will share process gaps uncovered from research and leverage CAT’s expertise to identify the actionable opportunities for inclusion into the storyboard. The workshop is structured to incite collaboration and complex ideation on future PLM solutions. THIS LEADS TO Collective understanding of associations, gaps and conflicts within the PLM ecosystem Socialization of proposed opportunities and solutions Actionable resolutions needed for delivery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594594682-5KMCO1LBJ04QGAYJ5CK5/CAT_Storyboard_Books.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience - 3_Storyboard</image:title>
      <image:caption>The storyboard will highlight critical gaps in the current-state service experience, elevating cross-vertical touch points where best-in-class service design will drive business value. The storyboard can be a living document that evolves during service transformation planning and design activities. THIS LEADS TO Holistic narrative of the associative relationships across a complex set of systems Representation of the gaps and conflicts that drive opportunities for improvement Visceral understanding of transformation as an imperative</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/crm/crm-orchestration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/187c030f-6e63-4472-800e-a35cefe2e081/StellantisMopar_Journey2.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ab3e4003-66c3-45ef-8d0f-f54f136e4cf2/Stellantis_PivotalM_Ex1.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/e452c8fa-36bf-4eda-9992-ceffed96883c/Stellantis+Ownership+Pivotal+Moment+Map+DeepFidelity+small.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/187c030f-6e63-4472-800e-a35cefe2e081/StellantisMopar_Journey2.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/6a11998e-c5c3-4309-bda2-4c9d437fc46a/StellantisMopar_Journey5.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1999503f-404d-4397-989e-692727585585/Stellantis_PivotalM_Ex2.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/74cce46a-6098-47ea-a18e-e7424028a128/Stellantis_IntroJMap_CaseStudy1.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ff431131-ee72-48f6-97fa-5ac2d636d243/Stellantis_QuantRep_1.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ae2764e1-b0b4-44b6-9a69-6439bd08736a/StellantisMopar_Journey7.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/46370b2d-ef2c-4954-85fc-9e18d824f0ee/StellantisMopar_Journey6.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/4548a79c-c3db-4ebd-9540-e492d9e1a58c/Stellantis_PivotalM_Ex3.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/9593c92b-6d56-44b7-a514-535ef306fd44/Stellantis_QuantRep_43.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle - 1| Qualitative &amp; Quantitative</image:title>
      <image:caption>We took extensive qualitative interviews and quantitative surveys across real owner journeys and mapped sentiments and impactful data to areas of the journey. This validated our journey map for relevant, branded communications.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/9e4b0621-6c98-4fad-aa1d-a7fa7b9ea31d/Stellantis_PivotalM_Ex9.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle - 2| Experience Pillars Need States</image:title>
      <image:caption>We connected key business KPIs with deficits in customer awareness. We aligned key communication “pillars” across teams for greater planning. Measuring delight is challenging, so we map to customer empowerment, transparency and connection to brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/c588d915-ea23-49ad-8388-8f25063258f4/Stellantis_IntroJMap_CaseStudy7.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle - 3| Pivotal Moments™ Definitions</image:title>
      <image:caption>We converted analysis of customer and business research into defined customer triggers, emotions, routines and the outcomes of a moment. We connect teams to plan relevant communications on customer behavioral triggers, emotions, routines, influencers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ff783387-6761-43e1-bbf2-b1ba78ccc38f/StellantisMopar_Journey21.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle - 4| If/Then Use Cases</image:title>
      <image:caption>Business use cases become if/then instructions. Customers do not always follow every business goal, so we plan. ”If” the customer doesn’t act, “then” we deliver planned messaging and cadence personalized to their purchase ownership, service and auto features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/4e344a85-836d-4227-b3bb-481b4220b7d2/Stellantis+Ownership+Pivotal+Moment+Map+DeepFidelity+small+copy+2.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle - 5| Pivotal Moments™ Narrative empathy, channel touchpoints</image:title>
      <image:caption>Tell memorable stories of a ”north star” experience to contextualize business aspirations with customer empathy. We connected touchpoints to various channels, business departments and influencers, such as family or friends that support this north star experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5e989c3d-5c6f-464a-9a29-877535dc74f2/Stellantis_QuantRep_57.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/hospitality</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/587e69ca-def8-4b12-8a34-e7f623a3a43f/Sunwing_CustomerJourney_Macro_Fin_SM.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>A detailed infographic titled 'Customer Journey &amp; Pivotal Moments' by Sunwing, outlining the various stages of customer experience from dreaming to afterglow sharing, with illustrations and sections dedicated to user segments, customer &amp; brand metrics, narrative, COVID-19 impact, and sub-organization. The visual includes a timeline flow with orange and blue accents, diagrams, and text boxes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781332-PDXBPAM3MVT9D58L8PUX/DRG_1.8_v1F_031615_Page_029.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>A webpage about design principles, with icons representing simplicity, pattern consistency, limited palette, white space, selective grid, and focus, with descriptive text underneath.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645165-651FPJMCLDJSNFTJMCPJ/MarriottStoryboard3.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>Infographic showing steps to enhance guest experience at a hotel, including re-booking, customizing the stay, adding personal touches, acting on travel changes, preferences, and late food requests, with illustrations of a man in an airport and a woman preparing a room.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/f32ce41f-f475-410f-8782-d9e347a37666/Slide32.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>A detailed chart titled 'Dreaming &amp; Considering' in black bold font, organized in columns with phases, moments, actions, channels, narratives, emotional states, opportunities, experiences, and various symbols and colored highlights related to travel planning and resort selection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/eb8216cc-9dd7-49f8-b76e-b2241d85a76d/Slide35.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>A page from a workbook or guide titled 'Pivotal Moment Success,' focusing on 'Customer Mindset' for exploring a location. It includes sections on triggers and emotions, routines to influence, rewards, understanding exploration, learning content strategy, and gaining confidence, with bullet points under each heading.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5fd3bc81-2700-44a2-a7d9-0b4b8dbfd2de/Sunw_AccelWorkshop_Recap_201004_NoL_Page_20.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>A presentation slide titled 'Holiday Getaway Plan' with diagrams, sticky notes, and text discussing customer communication, empathy, and feedback in a travel or customer service context.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/762dfd21-c771-4846-b23b-03c737758b43/Sunw_AccelWorkshop_Recap_201004_NoL_Page_22.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>A presentation slide with a title 'Migrating sentiments into the Journey' and a paragraph of text explaining the process. The slide includes a gray sidebar on the right side with a flowchart outlining the 'When', 'Where', 'What if', and other aspects of customer journey mapping, including categories like voice of customer, key expectations, behavioral influence, decision outcomes, channels, and organizational support.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/96bfe40f-2259-4ed9-ad5e-9b79a924ad17/United_InFlight_Mobile_3AppDomiS1.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>Three smartphones displaying airline booking and payment apps, with seating charts and flight info, on a dark background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/c1159c28-a8a8-425d-a887-7d87fbd5a1bf/SunwingCDP+StratAppr_112920+FinalCon23.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>Flowchart explaining Sunwing contact strategy for booking trips to Cuba and other destinations, including steps like browsing, checking availability, booking, and email confirmation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645135-65VQIORBRJ7RSMZQF15B/MarriottStoryboard4.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>Infographic detailing the guest experience at Marriott, showing steps from request, to delivery, payments, and feedback. Includes illustrations of a woman at a desk, a man at check-in, a car, signing in on a tablet, and a girl using a mobile device.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b20a7247-b8ac-492e-a630-1a946190a6fd/United_WheelChair_Modern_Flow_20170619.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>Flowchart titled "Wheel Chair Modernization - Research Analysis - Decision Tree Flow Diagram 2017.06.19" depicting the process for airport wheelchair services, including steps for registration, lobby procedures, security checks, terminal procedures, IRROPS, flights, and arrival, with decision points and actions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/40907669-6e94-43ef-b4da-e9bd560a2f99/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos+ISO+Barriers_Page_09.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>Infographic titled 'CX Pivotal Moment Barrier: Create a Receipt | MVP' with sections for Problem, Perception, Behavioral Hypothesis, Opportunities, and Communication Tactics, detailing customer experience challenges and strategies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645127-KNY2UYS9OCFED1XS4TZU/MarriottStoryboard2.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>Infographic timeline showing steps in finding a hotel, making recommendations, driving preference, curating beyond the room, planning made easy, building a living profile, and managing from one place with illustrations of a person using a phone and a computer, a hotel recommendation card, soccer match details, and a profile picture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645633-R9JJQJN5325NPKCN2UL9/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_104.png</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>Page from a report displaying data about market segments and customer growth potential, including sections on existing customers and target new customers, with colored highlights for sensitivity analysis in millions of dollars.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8dfc49d0-ba4c-47fd-8a5d-211207378b4f/Amway_IAFlowStructure_4threview_ContentAudit4.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>Table displaying gap analysis for home assets with current and competitor states across various categories like product video, description, recipes, and reviews, arranged by importance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594644936-I2PV4GYQ00TPGMX6F4FN/MarriottStoryboard3.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>Step-by-step illustrated guide showing the process of rebooking a Marriott hotel stay, from acting on travel changes and making preferences portable to customising the stay and adding personal touches, with scenes of a woman using a hotel tablet and a man at a computer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645155-TOXGV7NPAXZ68ELZN97N/MarriottStoryboard1.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>A detailed chart, likely a customer journey map, illustrating various phases of travel. It includes sections such as 'Travel Needs &amp; Inspiration Research,' 'Purchase,' 'Prepare for Travel,' 'Departure,' 'Arrival,' 'Stay,' 'Work,' 'Play,' 'Leave,' 'Travel Home,' 'Readjust,' and 'Post Trip.' Each phase contains specific elements like desired emotion, guest need, actions, channel interaction, pain points, and thought starters, all mapped across a timeline with specific notes and icons in blue and gray.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645202-35STH54WX4PJIJ88B3EA/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_038.png</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>Page from a magazine or report discussing brand channels and customer experience, with two photos showing women using digital devices to shop or interact with brands online.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645756-YXYCBZGBD9F6LN8Z3AG8/Marriott_IA_PURE_CRIS_App_100515.png</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
      <image:caption>Flowchart diagram of Marriott's Engage agent desktop experience architecture, showing components and workflows for reservations, rewards, profile management, stay activity, and customer interactions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/hospitality/hospitality-loyalty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645456-LEN3RYLXYFZ9SO6338EY/Slide19.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645525-R6KECFEHCPCKT4X8YZ2Y/Slide19.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645640-AHTB831Q9YZM3PH3LG08/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_105.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645443-LUVDTBP61NQGA0164KIO/Slide20.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645549-ZV3YQO60S2VV5GBXLIJA/Slide20.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645624-DCY2HSV2HHR5O70FQB9E/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_101.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645473-FFGH1O0YP4ZKWHFANHXJ/Slide21.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645540-XHL6A6EOY1SZ3FPXJPQV/Slide22.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645609-DHIT3Y4D0NNC26JF5U6J/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_102.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645435-3N8GJ6N9YC2A2PSJNLZG/Slide22.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645569-ASD6GFVYNX52R4E7DT3E/Slide23.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645654-T77ARWDQ0544FU2FTTYI/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_103.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645559-A6VAZ05UP95DCOGY32LN/Slide24.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645633-R9JJQJN5325NPKCN2UL9/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_104.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645406-Y3M2KT44UQ4KOKYCMIY2/Slide09.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
      <image:caption>We identified three core areas for agent success</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645409-KBJN3Z0L15N02U09XQVV/Slide10.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing - Make it stand out</image:title>
      <image:caption>We then looked at the reservations segments within the journey to measure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645412-3QA27CHDLN18VQGHNQ1J/Slide08.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
      <image:caption>We evaluated the call center agent lifecycle stages with a customer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/hospitality/book-loyalty-ux</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
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    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645768-S2ZGZTCCXIYMKQZI512E/Marriott_IA_Reservations_ISO_100515b.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645958-P1ZOS3ND90HWW7QP1GLU/Slide3.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646039-64DPFXZJDAECPPYIB5WB/Slide8.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646180-77TC5TBQIKDGPJT77CSS/Wireframe-HomeScreen.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645785-0FJ3BH6M7NYZ8IWQR7Y3/Marriott_IA_PURE_CRIS_App_100515b-Simple.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645938-OL3LDVJ9NY3JDGWA8ORD/Slide4.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646135-26W1UQFT2WO4IFX0SW60/Slide9.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646194-WQQNL1O21TJ8FIVZ9FWF/Wireframe-RoomSearch.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645756-YXYCBZGBD9F6LN8Z3AG8/Marriott_IA_PURE_CRIS_App_100515.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645899-WHZDB26WB8U0HMDAX3X1/Slide20.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646066-QOI0N9XINT315R6LOKOK/Slide11.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646188-GG0CO8XDEM9CGGLRJNTN/Wireframe-HotelSearch.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645800-1ROEKK29XUZ2R1RBGR6C/Marriott_IA_PURE_CRIS_App_100515b-Mapping.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645917-66N387ILBMIQ8KWNUE69/Slide22.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646112-1XAHKQP0LO5M6HY1Y2Q0/Slide12.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645882-246BJYSQ7LH8I03E64TY/Slide23.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646027-1SLHNPLQDPBGQD239F46/Slide13.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645869-NXV1OLI3I6KJ7AWG6XXZ/Slide24.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646045-AL2Z1YGBYF5AT7B43EOD/Slide14.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646097-G35EH7I3H4HPE8J0GJQD/Slide15.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646119-KVW7WC35IPIUKQM94MVM/Slide16.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646076-TNWYVDU9AO41KF32M1AZ/Slide17.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646089-FHHDRB5IZ7JSVINFBPP6/Slide18.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646057-BYCLQQCZY8GHMWPW60UM/Slide19.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645984-S6H07WIESSIILPUTW2V4/Slide08.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
      <image:caption>We evaluated the call center agent lifecycle stages with a customer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645999-ICZ67PE5UYNLUHSNFZK1/Slide10.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX - Make it stand out</image:title>
      <image:caption>We then looked at the reservations segments within the journey to measure</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/hospitality/journey-mapping</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594644932-DRFZ8S4CVOHI93R9XRH1/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_016.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594644936-I2PV4GYQ00TPGMX6F4FN/MarriottStoryboard3.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594644943-8KYTBEIFURU4YKL1M8CF/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_044.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594644948-P0EWW4VMY5H8H8DF0I14/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_105.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645037-S7SMAEYWQUPJ3HMIBXLO/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_016.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645155-TOXGV7NPAXZ68ELZN97N/MarriottStoryboard1.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
      <image:caption>Marriott Customer Journey Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645008-TO5D1GDQW05RWB6QHMU5/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_017.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645127-KNY2UYS9OCFED1XS4TZU/MarriottStoryboard2.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
      <image:caption>Experience Storyboard - Booking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645242-A8J547W14SWHT0X0WBYU/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_036.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645073-RKMYO1CZBJMEF4JW3OFR/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_018.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645165-651FPJMCLDJSNFTJMCPJ/MarriottStoryboard3.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
      <image:caption>Experience Storyboard - Travel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645233-5UFK1ME1R4T8F00MHZUS/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_035.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645292-IHO5CQ0CIZ8FUU645G31/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_037.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645045-GRTI6UTBOXNTJAMQWDMP/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_019.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645135-65VQIORBRJ7RSMZQF15B/MarriottStoryboard4.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
      <image:caption>Experience Storyboard - Stay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645202-35STH54WX4PJIJ88B3EA/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_038.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645079-S3HYQ8EBUHYSZIEAX1SG/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_021.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645256-CNNM5W8NQH9AJ2QMOIMA/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_039.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645017-0DK12B9FHJK74AMIIDLY/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_022.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645209-OU3CXM2RUA214VD8WW2D/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_040.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645028-EB7QNI80OJNJHKV5X8RQ/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_023.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645274-RVWNP8MPL1D249QFEFKQ/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_041.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645084-VX42OV3ST7X68U375O5T/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_025.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645280-UZWKVHZ3X3LSXPFMYZX3/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_042.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645059-9VGNSF5R9JECXANXSRBX/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_026.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645090-5E1A3FZ2QQBTQI3CST2A/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_027.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645052-G5QADO9T3NDOW9467M23/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_029.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645065-45QPSDYTBQNX2CTMHCQK/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_030.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645107-11AZADRIT0MJRS9CTY3Y/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_031.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645100-5JP5R6JYGBV1KF08QUFS/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_032.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594644988-ONMGJHA2OWDBW4UOL7W5/callcenter.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
      <image:caption>Call Center for Booking and Loyalty</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/hospitality/journey-cdp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Sunwing CDP Journey Vision Roadmap</image:title>
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      <image:title>Hospitality Products with Loyalty - Sunwing CDP Journey Vision Roadmap</image:title>
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    <image:image>
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      <image:title>Hospitality Products with Loyalty - Sunwing CDP Journey Vision Roadmap</image:title>
      <image:caption>Workshop Mural Board</image:caption>
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      <image:caption>Screenshot of a mobile airline app displaying flight details, including departure time, status, and gate information, with various buttons for flight management.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b082cdf9-ee95-43f8-8b80-8c41e5342c98/United_MAP_Beta12sl_1.jpg</image:loc>
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      <image:caption>Multiple smartphones displaying an airline booking app interface, showing seat maps, passenger details, and flight information in a collage layout.</image:caption>
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    <image:image>
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      <image:caption>A four-step process flow diagram showing a mobile app interface for selecting an incident category and incident type related to airline operations. The images display a sequence of screenshots with highlighted selections and annotations, including categories like 'Airport Handling' and 'Incident Label'. The United Airlines logo appears at the bottom.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Three smartphones displaying airline flight information, seat maps, and payment screens against a dark background.</image:caption>
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    <image:image>
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      <image:caption>Screenshots of a mobile flight booking app showing seat selection, seat upgrade options, and payment process for an flight from ORD to FLL for passenger Cecilia Sullivan.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>A smartphone screen displaying a flight check-in application with flight details, passenger reconciliation counts, and options for customer service and transfer standby list.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Screenshot of a flight management webpage showing flight details for UA2116 from ORD to TPA, with assigned seats, boarding passes for Cecilia Sullivan, and options for managing travel documents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b7c395c4-86b3-498e-8940-a0a8c2e9cbaa/United_ITMC2_Mobile_4App_iPh6_P1.jpg</image:loc>
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      <image:caption>Four smartphone screens displaying a transportation incident report management app with forms for incident details, resolution review, and confirmation message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594673684-QK60UHPS0GQR0SORW5C8/United_CSR_PAX_Resolution_ScreenFlow_Deltas_20170820.014.jpeg</image:loc>
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      <image:caption>Screenshots of a mobile app interface used for customer resolution in airport operations, displaying login, customer selection, flight segment details, and service categories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ec6aa769-3d38-4ced-9b66-e2865966e4be/United_AeroPlat%5C_lobby-check-in-desktop-856804.png</image:loc>
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      <image:caption>Airline check-in screen displaying flight details, customer information, and navigation options for various flights at the airport.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/96bfe40f-2259-4ed9-ad5e-9b79a924ad17/United_InFlight_Mobile_3AppDomiS1.jpg</image:loc>
      <image:title>Product Enterprise Travel</image:title>
      <image:caption>Three smartphones displaying airline seat selection, payment, and flight management apps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/90e11b34-b49c-4e9d-8b3f-5c092b57bcd6/United_JetDesk02.jpg</image:loc>
      <image:title>Product Enterprise Travel</image:title>
      <image:caption>Airplane seat map showing available economy plus, United Economy, and other seats, with some seats marked as active customer, previous customer, or in party; also indicating exit rows, restrooms, and service sections.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Interior view of an airport departure area with seating, digital flight information screens, and people waiting in line for boarding gates. The scene features signage indicating "GROUP 1 BOARDING" and "STAND-BY GROUP: 17m."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672699-2SFLCU4Z3YLFISP7KXAA/United_CLE_innovation3.jpg</image:loc>
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      <image:caption>Airport self-check-in kiosk screens displaying flight reservation confirmation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/aaa144fd-b2a9-4da9-9b88-56a65ff50a7a/United_MAP_Annotation_02.png</image:loc>
      <image:title>Product Enterprise Travel</image:title>
      <image:caption>Mobile app interface for selecting flight seat preferences and viewing customer and seat assignment options, with annotations and dropdown menu labeled with dimensions and styles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672611-L465TBRWLA355EPXNWTZ/PodiumLite_Mockup2C_WalkUp.jpg</image:loc>
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      <image:caption>People waiting at an airport gate, with flight information screens and signs for boarding groups in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/7acff742-4854-4417-b52d-22216f09a4cf/United_MAP_Annotation_03.png</image:loc>
      <image:title>Product Enterprise Travel</image:title>
      <image:caption>Screenshot of a mobile app flight list screen showing details for an upcoming flight, including departure time, gate information, and passenger class options, with various annotations explaining design elements and layout specifications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594671554-UF5RYLBBXQ88IQ7V16Q6/IMG_0184sm.png</image:loc>
      <image:title>Product Enterprise Travel</image:title>
      <image:caption>Three people smiling for a photo in front of a whiteboard with yellow sticky notes.</image:caption>
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    <image:image>
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    <image:image>
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    </image:image>
    <image:image>
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      <video:title>Product Enterprise Travel</video:title>
      <video:description>Travel Case Studies for United Airlines.</video:description>
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  </url>
  <url>
    <loc>https://www.joshnard.com/travel/business-intelligence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-17</lastmod>
    <image:image>
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      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674749-L8OHZ1W09ESS3WJS4QN1/agent+journey+map2.png</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
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    <image:image>
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      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
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    <image:image>
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      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674713-RC6CC2UZ6WK6VQM365R9/Gate+Journey+Metrics+Baseline-Cropped1.png</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674738-93CZP92HAPDAS9UOS3ER/agent+journey+map2-cropped.png</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674527-K7CW4ROA4IBY73BG9XD2/AppD_Snapshot4.jpg</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674537-W8OJU0E3X7JQGHO2ZZIU/AppD_Snapshot3.jpg</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674625-V4EHOYQ5Z4QV8GYG0FA2/Dashboard_Main_Concept1B_Page_5.jpg</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674701-OS8PFH5RSO5810RT15B9/Gate+Journey+Metrics+Baseline-Cropped2.png</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
      <image:caption>Close-ups</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674549-BFCEBQMX29EMQ4LY9PM4/AppD_Snapshot1.jpg</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674654-VH3F6D974A2S8XGODXHF/Dashboard_Main_Concept1B_Page_3.jpg</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674687-X55338ILWL8QUF4B2UGP/DepartureJourneyAnalytics_V1Cp1.jpg</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674646-7E55OQIDSVIS5K2G9I21/Dashboard_Main_Concept1B_Page_1.jpg</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674695-WMSCXVCJCBODP8JS3GB2/DepartureJourneyAnalytics_V1Cp2.jpg</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674614-ZGV7HK19KQ5VZ6VL1ZPM/Dashboard_Main_Concept1B_Page_4.jpg</image:loc>
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    <image:image>
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      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
      <image:caption>United has a complex ecosystem of data sources that impacts operational efficiency. This complexity also creates its own challenges.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674497-1U7OLVNRHITCUVOI5PCU/GateReader_FlightDelay_Analysis.png</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence - Where we started: Root cause analysis</image:title>
      <image:caption>United Airlines Delay Analysis can be cryptic to the untrained eye. Even once trained, it can still leave much to understand as to what exactly caused the delay - the root cause. The analysis discusses a series of events that were generated that impacted the resulting delay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674575-GIDJ49U8ULVWCTYJ3BFK/United_AO_ATW_JourneyMap_Cloud_V3_181023_11x17.png</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594674673-A5VKRLFM2R0YLEI397PE/Gate+Journey+Metrics+Baseline-Cropped.png</image:loc>
      <image:title>Product Enterprise Travel - Business Intelligence</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/travel/product-resolution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/fd55beff-917d-4fec-baed-4c7780e6b6fd/United_Aero_17_Upgrade_confirm.jpg</image:loc>
      <image:title>Product Enterprise Travel - Product - Service Resolution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/12ac2f21-5418-40d4-82be-81215be5aa89/United_MAP_GateHP_IMG_0258.jpg</image:loc>
      <image:title>Product Enterprise Travel - Product - Service Resolution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/863f185c-5784-48ef-a133-68a53e11191b/United_ItMC_Ph1_IMG_0195.jpg</image:loc>
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      <image:title>Product Enterprise Travel - Product - Service Resolution - Make it stand out</image:title>
      <image:caption>One of our Categorization exercise.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/3517c919-11df-43a8-941b-e46de8d9bfa9/IMG_7448.jpg</image:loc>
      <image:title>Product Enterprise Travel - Product - Service Resolution</image:title>
      <image:caption>Compensation outcome mapping</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/4848ccde-8f4e-494f-a47d-0748c62bc793/IMG_7467.jpg</image:loc>
      <image:title>Product Enterprise Travel - Product - Service Resolution - Make it stand out</image:title>
      <image:caption>Exploring potential decisioning, interactions</image:caption>
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      <image:title>Product Enterprise Travel - Product - Service Resolution - Make it stand out</image:title>
      <image:caption>Core4 Promise on an aircraft fuselage</image:caption>
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    <image:image>
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      <image:title>Product Enterprise Travel - Product - Service Resolution</image:title>
      <image:caption>2018 United Airlines Supervisor Conference</image:caption>
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    <image:image>
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      <image:title>Product Enterprise Travel - Product - Service Resolution - Forbes: How To Fix United Airlines' Culture Problem</image:title>
      <image:caption>“United Airlines’ employees seem utterly incompetent.  The recent dog death incident is only the latest in a string of situations in which United employees have screwed up.  But the incidents don't reflect a competence deficit at the airline; they reveal a culture problem -- and United's leaders must take specific actions to fix it.”</image:caption>
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      <image:title>Product Enterprise Travel - Product - Service Resolution - CNBC: United Airlines is sending employees to compassion training</image:title>
      <image:caption>The airline recently rolled out a new program called “core4.” Thousands of employees will go through an ambitious four-hour training session that aims to teach workers to be efficient (think on-time departures), ensure operations are safe and do it all with a smile.</image:caption>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
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    <image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
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    <image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672012-N4SNJK7210DTPBY4LJG3/IMG_6739.JPG</image:loc>
      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672446-N75NGMHG6MABNTUZU5YI/United_AO_ATW_GateExperience_Page_10.png</image:loc>
      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594671900-AXDQYZ0FX7PUFE790XCR/IMG_6742.JPG</image:loc>
      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
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    <image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
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    <image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
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    <image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672652-6G5NY3O8U1AWNWJFO8Y3/PodiumLite_Mockup2C_Biometric.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672403-M43EPMQDE7VVQMTQNB9H/United_AO_ATW_GateExperience_Page_15.png</image:loc>
      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672578-IR4BHATHUR5PI8ATXQFQ/PodiumLite_Mockup2C_ClosedOfficeTable.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672480-ONSX8W9MZATTEYAT8TMR/United_AO_ATW_GateExperience_Page_16.png</image:loc>
      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672584-HU6MRRTG0126Q7AICIZY/PodiumLite_Mockup2C_OpenOfficeTable2.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672422-1PM0PHAOTBL72EDDPEH3/United_AO_ATW_GateExperience_Page_17.png</image:loc>
      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672440-RJA0NQIKCS13FI1TSC7W/United_AO_ATW_GateExperience_Page_18.png</image:loc>
      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672499-H267WJA860CXOSVCOX89/United_AO_ATW_GateExperience_Page_19.png</image:loc>
      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672458-9YN0HVDO2R3MWKFQDW26/United_AO_ATW_GateExperience_Page_20.png</image:loc>
      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594671654-PP2UBPSVP33XZAJCUPFX/PodiumLite_AgentResearch_sm.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672517-X6FQOXIZML8XUCC9ON2T/United_PodiumLite_CSRView_ANNO.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
      <image:caption>The new mobile podium experience allowed for flexibility in technology evolution and power requirements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672522-3KNXJCN71JYGNE6IOKYK/United_PodiumLite_PodiumIntro1_ANNO.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Gate Modernization</image:title>
      <image:caption>The new podium design was modular in that it allowed legacy printers to eventually be removed with the base, allowing the “tulip” design to move where customers where.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672710-2C4K774Q44GS7AB5JAL9/ORD+2020+gates+rendering.jpeg</image:loc>
    </image:image>
    <image:image>
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      <image:title>Product Enterprise Travel - CX Gate Modernization - 2022 ORD Gates Redesign</image:title>
      <image:caption>United testing new gate layout at Chicago O'Hare</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/travel/cx-wheelchair-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672758-4RV7CSW4KT2Y1HUSJZTW/IMG_3857.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672863-FB7ZCIC62ZXB4VT2H1I3/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_01.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672769-ZUNDNP4MFMKPYQWDMLEQ/IMG_3862.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
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      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
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      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672910-IWCVBSDM6G4QBS6F7VTH/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_03.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672789-PXPUPAG8AKRCC4LC9XY9/IMG_3864.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672886-JTKL2QYRHERWQIDT4UCB/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_04.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672783-YL196AB2WLF93MV51XQ7/IMG_3902.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672872-KLZ4DLD825URD8ATLID8/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_05.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672799-ZLJ5H9W3DM8WQE3P2OND/IMG_3846.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672901-RKATG73E9SYXJXXMIGX1/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_06.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672944-MDH9RT8ZLSGFYLQXP0R7/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_07.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672929-E2ZYH8913YC8K1KRJ84E/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_08.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672954-7PYYI1TLQE2SHB6VN3MK/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_09.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672880-6QI7O5LBJQVRZPXGQH68/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_10.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672918-XZEUVRA9295ZX1GXFVH4/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_11.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672938-6TTY74PHHJMBYI1F9R8H/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_12.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672820-2CQHMUJZ3GRZK9O82JL2/IMG_3854.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
      <image:caption>Here a researcher discusses the feedback from the team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672832-FXDWJUIOE10C53VHFUOR/WheelChair_UnitedAirlines.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b20a7247-b8ac-492e-a630-1a946190a6fd/United_WheelChair_Modern_Flow_20170619.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
      <image:caption>The system processing flow between United Airlines request handling and 3rd party wheelchair contractors within the airport stages.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/travel/baggage-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594671374-38EOILG2M8W7PSYU3MKK/IMG_0181sm.png</image:loc>
      <image:title>Product Enterprise Travel - Airport Baggage Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594671439-2LOIZAPI6ZV2O7NIJ6Y3/United_AO_DM_EWRWorkshop_v3a_20171113_Page_01.png</image:loc>
      <image:title>Product Enterprise Travel - Airport Baggage Research</image:title>
    </image:image>
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      <image:title>Omnichannel Commerce</image:title>
      <image:caption>Screenshot of an online store webpage featuring a skin brightening serum mask, with a jar of cream, a sprig of lavender, and some powder on a white background.</image:caption>
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    <image:image>
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      <image:title>Omnichannel Commerce</image:title>
      <image:caption>Samsung Galaxy Note20 5G smartphones in three colors: black, green, and pink, with a stylus pen</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781392-7PKEEV2XOGV0PMJK8BGG/DRG_1.8_v1F_031615_Page_065.jpg</image:loc>
      <image:title>Omnichannel Commerce</image:title>
      <image:caption>A detailed guide on buttons and links, specifically tertiary buttons, showing various button styles like 'Continue' and 'Checkout' with size and spacing measurements, support icons, store locator, billing settings, and tooltip labels for user interface design.</image:caption>
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    <image:image>
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      <image:title>Omnichannel Commerce</image:title>
      <image:caption>Multiple smartphones displaying various apps and websites, including fitness, shopping, and promotional content, on a dark background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/2b22843e-5442-4426-bc7c-9b0e14311414/Samsung_Summer+of+Galaxy+-+Highlights_D1.jpg</image:loc>
      <image:title>Omnichannel Commerce</image:title>
      <image:caption>Samsung website promoting summer events and offers for Galaxy owners, featuring images of Galaxy devices with services like YouTube Premium, Twitch, and Uber Eats, set against a sunset beach background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594782096-AGIR33UQWB1L19WIMNQH/Slide2.jpeg</image:loc>
      <image:title>Omnichannel Commerce</image:title>
      <image:caption>Diagram showing different web design elements: UI Element, DRG, Pattern, Wireframe, and Design, with annotations explaining each.</image:caption>
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    <image:image>
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      <image:title>Omnichannel Commerce</image:title>
      <image:caption>A worksheet titled 'CX Pivotal Moment Barrier: Create a Receipt | MVP' with sections for Problem, Perception, Behavioral Hypothesis, Opportunities, Communication Tactics, Customer, and Support, containing detailed questions and insights related to customer experience and behavior.</image:caption>
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    <image:image>
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      <image:title>Omnichannel Commerce</image:title>
      <image:caption>A digital infographic displaying six principles of architecture design with icons and brief descriptions, titled 'Architecture principles'.</image:caption>
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    <image:image>
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      <image:title>Omnichannel Commerce</image:title>
      <image:caption>A digital presentation slide titled 'Summary of creative ideas' showing six images of fridge design and customization process with captions detailing each step, such as re-envisioning space, curating color, viewing panels in different light, creating a new canvas, bringing features to life, and sharing design process.</image:caption>
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    <image:image>
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      <image:title>Omnichannel Commerce</image:title>
      <image:caption>Samsung website displaying a colorful gradient background with various Samsung smartphones, a smartwatch, and wireless earbuds, alongside texts announcing the return of Summer of Galaxy promotion.</image:caption>
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    <image:image>
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      <image:title>Omnichannel Commerce</image:title>
      <image:caption>A screenshot of a digital interface displaying pricing information with pink and gray color schemes, including details about funds required for activation and available funds, as well as a small inset of an online shopping receipt for an iPhone 6.</image:caption>
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    <image:image>
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      <image:caption>A group of professionals attending a workshop or meeting in a modern conference room with a large wall chart filled with sticky notes, laptops, and coffee cups on the tables, and a projector displaying the workshop title on the wall.</image:caption>
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    <image:image>
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      <image:caption>A flowchart titled 'Wheel Chair Modernization: Research Analysis: Decision Tree Flow Diagram 2017.06.19' outlining procedures and decision points for airport assistance, security, boarding, and arrival processes, with color-coded pathways for different scenarios.</image:caption>
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    <image:image>
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      <image:title>Omnichannel Commerce</image:title>
      <image:caption>Screenshot of a mobile app interface for designing a kitchen space with a focus on refrigerator color customization, showing a blue refrigerator, navigation arrows, and options for model and color selection.</image:caption>
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    <image:image>
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      <image:title>Omnichannel Commerce</image:title>
      <image:caption>Screenshot of a Samsung webpage promoting gaming with Galaxy smartphones, featuring a person holding a phone displaying a game, with text about gaming highlights and Twitch community.</image:caption>
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    <image:image>
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      <image:title>Omnichannel Commerce</image:title>
      <image:caption>Slide presenting Samsung's Design Studio 3.0 features: 1) Envision your kitchen with customizable appliances shown on a smartphone, 2) Use AR to find a custom bezel for a Frame TV within your decor, 3) Tour laundry features integrated into your home appliances.</image:caption>
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    <image:image>
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      <image:title>Omnichannel Commerce</image:title>
      <image:caption>Statistics about consumer preferences, including percentages of consumers who consider visual content important, want photography, and the higher conversion rates associated with 360-degree views and AR content.</image:caption>
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      <image:caption>Screenshot of instructions for online shopping checkout process, including cart page, non-cart page, and recommendations for removing checkout from all pages except cart page.</image:caption>
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      <image:caption>Slide from a presentation titled 'Design principles' with icons and text describing principles like simplicity, pattern consistency, limited palette, white space, selective grid, and focus.</image:caption>
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      <image:caption>A detailed infographic titled "Dreaming &amp; Considering" with multiple columns and rows outlining different phases, moments, actions, channels, narratives, emotional states, opportunities, experiences, destination types, group types, spend brackets, user preferences, and wallet details related to travel planning and decision-making.</image:caption>
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      <image:caption>A presentation slide titled 'Pivotal Moment Customer Mindset' with sections on triggers, routines, rewards, understanding, and acquisition strategies for customer engagement. The slide contains icons of a hammock, a pointing finger, a clock, and a ribbon, along with text in black and red.</image:caption>
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      <image:caption>Multiple smartphones displaying airline seat selection and booking screens.</image:caption>
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      <image:caption>A detailed infographic titled 'Customer Journey &amp; Pivotal Moments' by Sunwing, illustrating various stages of customer experiences from dreaming, considering, booking, preparing, experiencing, and afterglow, with sections for insights, customer and KPIs, narrafive, and COVID-19 info, using icons and color-coded pathways.</image:caption>
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      <image:caption>Diagram showing a mobile app interface for designing a refrigerator, including steps for placing, customizing, sharing, and viewing the design.</image:caption>
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      <image:caption>Multiple smartphones displaying various digital content and advertisements related to summer events, music, entertainment, and rewards.</image:caption>
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    <image:image>
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      <image:caption>A color palette chart showing various shades of magenta, pink, grey, and black. The chart includes labels for each color with their respective RGB and hex codes, along with descriptions of their uses and guidelines for application.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/40907669-6e94-43ef-b4da-e9bd560a2f99/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos+ISO+Barriers_Page_09.jpeg</image:loc>
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      <image:caption>A detailed infographic explaining how to create a CX Pivotal Moment Barrier receipt, with sections on problem, perception, behavioral hypothesis, opportunities, communication tactics, support, and method of understanding.</image:caption>
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    <image:image>
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      <image:caption>Screenshot of a mobile bill with a 'Congrats' message and a recommendation advising to keep consistency and avoid 'Show More' as an outlier.</image:caption>
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      <image:caption>A chart comparing home assets in a gap analysis, showing importance levels and current versus competitor positions for various product types including pampered chef, products, recipes, editorial supporting product, UGC, reviews, brand pages, and lifestyle pages, with a key indicating current state and competitor's state.</image:caption>
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      <image:caption>Examples of vitamins and supplements on a webpage with bright, colorful packaging. The page includes sections for best sellers, nutritional advice, and a person riding a tractor in a field.</image:caption>
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      <image:caption>A screenshot of a webpage with a section titled "Continue CTA" explaining process steps, with a login form on the left, a "Guest Checkout" option in the center, and a recommendation box to change the button label to "Continue as Guest". The webpage includes T-Mobile branding.</image:caption>
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      <image:caption>Three people smiling and posing for a photo at a workshop, with sticky notes and a timeline on the wall behind them.</image:caption>
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      <image:title>Omnichannel Commerce</image:title>
      <image:caption>Screenshot of confirmation pages for an online purchase, including a sample confirmation message from T-Mobile, a detailed order summary for an iPhone 6, and payment information.</image:caption>
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      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571299-O0GI1O406ZBNYC7IPTR0/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_41.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571212-8VGA504XLRA2TNYCCLKT/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_09.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571313-2LDTRCENR265H5MOOA5Y/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_44.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571224-5R81XRDLA5S6A0KHEUK3/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_10.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571329-YZZ27XL8BPIPO03C89BB/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_58.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571345-7LCIS16KN87W4ZFCC46W/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_59.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571322-C65T5SJ32FDAQ7KP1Y6C/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_60.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571355-AFQPAZT8L48FGFDJVF3D/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_61.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571335-7G95PM1M6X6Q536BDDLX/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_62.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571238-2YOYMOOK6ZATND100DN6/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_14.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
      <image:caption>Business Aligned Stages of the Sales Journey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571242-VKCG9WCGUKTYVB1ULNSM/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_17.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1 - Make it stand out</image:title>
      <image:caption>Reading the Blueprint: Moments, Categories and Attributes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571246-KZKQSPZYS6R7S2GIKIQC/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_19.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1 - Make it stand out</image:title>
      <image:caption>Customer Experience Platforms and Services mapped to pivotal moments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571249-I0HS3AFO84JKMUJB5XDL/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_15.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
      <image:caption>Pivotal Moments identified within the CX and EX Journey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571257-USRQGZWHOWT15WIL17RN/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_18.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571262-EKE0RZ2MTN2H214BSE0Q/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_20.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1 - Make it stand out</image:title>
      <image:caption>Customer Experience Assessments for planning long-term prioritizations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571266-P127TOVLLMGIIGNNDZCB/AmCXBlueprint.jpg</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
      <image:caption>CX-EX Service Blueprint</image:caption>
    </image:image>
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