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    <loc>https://www.joshnard.com/blog/law-25-evolve-your-design-through-adaptive-leadership</loc>
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    <lastmod>2023-09-25</lastmod>
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      <image:title>Product CX Blog - Law 25: Evolve Your Design Through Adaptive Leadership - Make it stand out</image:title>
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    <lastmod>2023-09-20</lastmod>
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      <image:title>Product CX Blog - Law 4: Verbalize less, craft designs that speak for you. - Make it stand out</image:title>
      <image:caption>Image Description: Group of people in a room evaluating a white board with design layout flows.</image:caption>
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    <lastmod>2023-09-20</lastmod>
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      <image:title>Product CX Blog - Law 6: Court the Essence of Design’s Value - Make it stand out</image:title>
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    <lastmod>2023-09-06</lastmod>
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      <image:title>Product CX Blog - Law 9: Win through design, never through debate. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-09-05</lastmod>
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      <image:title>Product CX Blog - Law 8: Encourage Design Intrigue to enter your design space - Make it stand out</image:title>
      <image:caption>Image Description: (Generative AI) Designers collaborating around a table with others on ideas.</image:caption>
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    <lastmod>2023-09-11</lastmod>
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      <image:title>Product CX Blog - Metaverse: will it serve brands with greater CX - or worse? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Product CX Blog - Metaverse: will it serve brands with greater CX - or worse? - Make it stand out</image:title>
      <image:caption>Travis Scott performed in Fortnite, drawing over 27.7 million unique players in-game participated live 45.8 million times across the five events that connected with Travis Scott’s Astronomical branding.</image:caption>
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      <image:title>Product CX Blog - Metaverse: will it serve brands with greater CX - or worse? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-09-11</lastmod>
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      <image:title>Product CX Blog - CX worsening to shifting pandemic behaviors - Make it stand out</image:title>
      <image:caption>Forrester CX Index found on their twitter feed</image:caption>
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    <lastmod>2026-06-03</lastmod>
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      <image:caption>A detailed infographic or chart with multiple sections, including various client profiles, schedules, and schedules, featuring header in orange and sections in blue and beige, related to a project or process overview.</image:caption>
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      <image:caption>Slide titled "Pivotal Moment Map Framework" with a blue background. It contains a list of points explaining the framework for future ownership experience grounded with quant/qual research, including elements like narrative, pivotal moments, alternative use cases, experience pillars, and statistics. To the right, there are six columns with small preview images and labels for each step, such as Pivotal Moments, Narrative, If/Then use cases, and others.</image:caption>
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      <image:caption>Screenshots of a mobile airline seat booking and upgrade application showing seat maps, fee details, and confirmation messages.</image:caption>
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      <image:caption>Flowchart illustrating a project process for a CAT equipment inventory system, including steps such as search, configure, send, approve, review, and order, with representatives and admin involved.</image:caption>
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      <image:caption>A detailed infographic illustrating the Caterpillar Customer Relationship Management Life Cycle Storyboard, with various steps and corresponding illustrations depicting customer meetings, price negotiations, quote updates, discount approvals, final checks, and follow-ups in a business context.</image:caption>
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      <image:caption>A business meeting or workshop taking place in a modern conference room, with multiple attendees seated around tables, some using laptops, engaging with a large whiteboard filled with notes and diagrams, and a presentation projected onto a screen.</image:caption>
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      <image:caption>A detailed infographic titled 'Caterpillar Customer Relationship Management Life Cycle Storyboard' depicting various stages and illustrations related to customer relationship management for Caterpillar. It includes flowcharts, text, and illustrations of people working at desks and in meetings.</image:caption>
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      <image:caption>A detailed infographic or flowchart related to customer journey and marketing strategies for Sunwing, with various sections, icons, and text outlining different phases of customer experience and engagement.</image:caption>
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      <image:caption>A detailed table discussing customer experience (CX) barriers, perceptions, behavioral hypotheses, opportunities, and communication tactics for creating a receipt, with sections on problem, perception, support, and opportunities.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>Three smartphones displaying a flight booking app, showing seating charts, ticket payment, and flight details on a dark background.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>A detailed process flowchart on a whiteboard illustrating steps involved in a project using diagrams and images of computers, with text descriptions and arrows connecting each step.</image:caption>
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      <image:caption>Flowchart of United Airlines' wheelchair assistance process at airport, covering registration, security, terminal, flight, and arrival procedures.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>Educational slide titled 'Architecture principles' with six icons representing different concepts such as documents, a computer, touch interface, options menu, layered structure, and flow layers, accompanied by descriptive text.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>Screenshot of a presentation slide titled "Journey Stage Quantitative Summary" with sections on purchase, research sentiments, empowerment, and other car buying process details, accompanied by graphics of cars and icons.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>A detailed worksheet titled 'CX Pivotal Moment Barrier: Create a Receipt | MVP' with sections on Problem, Perception, Behavioral Hypothesis, Opportunities, Communication Tactics, Customer, Support, and Method of Understanding, including specific customer experience and business strategies.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>A page from a guide titled 'Pivotal Moment Success' detailing steps for focusing on customer mindset, including triggers and emotions, routines to influence, and rewards, with icons representing each section.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781332-PDXBPAM3MVT9D58L8PUX/DRG_1.8_v1F_031615_Page_029.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A webpage discussing design principles with a white background, pink heading titled 'Design principles', six blue icons representing different principles, and textual descriptions of each principle.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781419-N6FTISG57W8HKNOWTVRX/DRG_1.8_v1F_031615_Page_066.jpg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A web design guideline page about buttons and links as task icons, with sample product checkout details and interface elements.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/f32ce41f-f475-410f-8782-d9e347a37666/Slide32.jpeg</image:loc>
      <image:title>Product + Business Strategy</image:title>
      <image:caption>A colorful infographic titled 'Dreaming &amp; Considering' that outlines stages in customer decision-making, featuring phases, moments, actions, channels, narratives, emotional states, opportunities, experiences, and preferences in the context of travel and resorts.</image:caption>
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    <image:image>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>Three smartphones displaying airport check-in and boarding pass screens with seating charts and payment information.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>A presentation slide titled 'Holiday Getaway Plan' with diagrams and text about customer communication strategies for a travel company, including sections on understanding customer needs, communication gaps, success metrics, and post-trip follow-up.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>Three people taking a selfie in front of a whiteboard with yellow sticky notes. The person on the left is a man with light brown hair, wearing a gray blazer and checkered shirt. The middle person is a woman with glasses, curly hair, and a cream sweater, wearing a name tag saying 'Libby.' The person on the right is a woman with long brown hair, smiling. All three are smiling and appear happy.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>Research analysis decision tree flow diagram for United Airlines' wheelchair chair modernization process, including steps for registration, security, terminal procedures, and flight arrival.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>CX Pivotal Moment Barrier: Create a Receipt MVP with sections on problem, perception, behavioral hypothesis, opportunities, communication tactics, and support.</image:caption>
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      <image:caption>A screenshot of a CX Persona Readiness Evaluation chart with sections, checklists, and criteria for evaluating personas, alongside a partial view of a woman lifting weights in a gym.</image:caption>
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      <image:caption>A gap analysis chart comparing home assets in terms of importance and current market position. The chart includes asset types like pampered chef, food, recipes, editorial supporting product, UGC, product reviews, supporting brand pages, and lifestyle pages, with current and competitor states marked by different squares, illustrating their position on an importance scale.</image:caption>
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      <image:caption>Slide presentation with title 'Migrating sentiments into the journey'. The slide discusses stakeholder interviews and workshop feedback to map customer sentiments and includes a detailed journey map with sections labeled 'WHO', 'WHAT', 'WHEN', 'WHERE', and 'IF'. It features organized columns with headers like 'Narrative with Actors', 'Pivotal Moments', 'Key CX Expectations', 'Behavioral Influence', 'Decision Outcomes', 'Channel Touchpoints', and additional details on customer experience, support teams, measurement, and failure risks.</image:caption>
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      <image:title>Product + Business Strategy</image:title>
      <image:caption>A detailed evaluation chart titled 'CX Persona Readiness Evaluation' with sections on persona heuristic, change checklist, gaps, and criteria for assessing customer experience personas</image:caption>
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    <image:image>
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      <image:title>Product + Business Strategy</image:title>
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    <image:image>
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    <image:image>
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      <image:title>Product + Business Strategy - “82% of consumers make purchase decisions with purpose in mind… …yet many brands struggle to put purpose into practice”</image:title>
      <image:caption>2021 Brand Purpose Study | Vice Media Group</image:caption>
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      <image:caption>Screenshots of a mobile airline booking app showing seat selection, seat upgrade, and fare details. The first screen displays a seat map for flight from ORD to FLL with selected seats. The second and third screens show seat upgrade options and fare details for a customer.</image:caption>
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      <image:caption>Diagram showing the process flow of disservice selection on a mobile app, including steps like selecting a category, incident type, and labeling the incident, with arrows indicating progression through screens.</image:caption>
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      <image:caption>Mobile screens showing flight details; one shows a delayed flight from Mexico City to Buenos Aires at 2:42 pm, with notifications and seat map options.</image:caption>
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      <image:caption>A webpage is displayed on a laptop with a focus on a skincare product called Artistry Signature Select Skin Brightening Serum Mask, with a botanical illustration beside it. The webpage belongs to Amway, featuring navigation links and promotional banners.</image:caption>
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    <image:image>
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      <image:title>Leadership Roundtables - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leadership Roundtables - 1: Sign-up for Coursera - monthly or yearly.</image:title>
      <image:caption>Monthly programs are at $39.99.</image:caption>
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      <image:title>Leadership Roundtables - 2: Strategic Leadership and Management Specialization</image:title>
      <image:caption>Enroll and begin learning Leadership and Business Skills. Apply practical strategies to becoming a more effective team leader. Coures can also be applied toward an iMSM and iMBA if interested.</image:caption>
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      <image:caption>Upon joining a series of inexpensive coursera leadership courses, join others for a diversity of sharing experiences in persuit of greater leadership. This is a set of cohort meetings in parallel with the training to discuss our collective growth. We respect the diversity and inclusion with no agenda other than the lessons learned. Sign-up below!</image:caption>
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      <image:title>Leadership Roundtables - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594607936-STG152DN0KZDAEZSHQ2M/Online+Zoom+Meeting+02</image:loc>
      <image:title>Leadership Roundtables - CX Ops Online Community</image:title>
      <image:caption>Where ever you may work, your education, your diversity of thought is championed here. What ever has or has not worked well for you, we come together to learn and grow. We respect that expertise diversity allows us to be educated in a greater truth.</image:caption>
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      <image:title>Leadership Roundtables - Real-time Community Trends</image:title>
      <image:caption>During our community meet-ups, we sometimes will use confidential online tools to poll the attendees on topical matters being discussed. In this meeting we learned that their organizational structure was the most significant impact to their CX initiatives.</image:caption>
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      <image:title>Product Management + Ops</image:title>
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      <image:title>Product Management + Ops - Make it stand out</image:title>
      <image:caption>Team Product Discovery Workshop | 2015</image:caption>
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      <image:title>Product Management + Ops - Prioritization should evolve with your CX maturity. Start with 2-3 evaluators and then expand.</image:title>
      <image:caption>Consider customer goals and business impact first, then assess feasibility. Take into account short and long-term risks with ROI, similar to how risk is measured in WSJF. Being unable to make decisions or convincing the organization that change is unnecessary can be extremely harmful to a company. This is a major reason why historical successful brands have struggled with startups. ROI provides important information that executives, including the CFO, can easily understand and connect with, as they often need to link quarterly investments to long-term financial goals.</image:caption>
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      <image:title>Product Management + Ops - “65% of respondents would become long-term customers if they can provide positive experiences throughout the customer journey.”</image:title>
      <image:caption>Forbes / Arm Treasure Data</image:caption>
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    <lastmod>2026-05-27</lastmod>
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      <image:caption>A worksheet titled 'CX Pivotal Moment Barrier: Create a Receipt | MVP' with sections on Problem, Perception, Behavioral Hypothesis, Opportunities, Communication tactics, Customer, Support, and Method of Understanding. The content includes prompts and guidance for creating a customer receipt MVP, focusing on customer experience, communication, and technical feedback.</image:caption>
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      <image:caption>A complex flowchart diagram with sections labeled 'Global,' 'Level 1,' and various categories such as 'Sales Center,' 'Research &amp; Tools,' 'Access my Account,' and 'About Prudential.' It contains multiple interconnected boxes, lines, and subcategories representing a detailed organizational or process structure.</image:caption>
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      <image:caption>Screenshot of a financial dashboard displaying a list of clients with their account status, balances, and next actions, alongside a sidebar with quick links, contact information, and promotional content.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/6db0f3c7-ce01-4753-b1dc-36dc524ef08c/Ethos-4b.jpg</image:loc>
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      <image:caption>A collage of various financial and retirement planning website pages and promotional materials, showing images of people, sneakers, and colorful graphics related to financial planning and retirement</image:caption>
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    <image:image>
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      <image:title>Financial Product</image:title>
      <image:caption>A detailed infographic titled "CX Persona Readiness Evaluation" with sections evaluating persona characteristics, change checklist, gaps, and recommendations, featuring text and checkboxes on a dark background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/01281eb6-b73c-4e22-b7b5-786f14b6b6ef/Ethos-3.jpg</image:loc>
      <image:title>Financial Product</image:title>
      <image:caption>Collection of webpage screenshots related to retirement planning, real estate, and investment strategies from TIAA's website.</image:caption>
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    <image:image>
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      <image:caption>A person holding a smartphone displaying an article about annuities with a diagram of a stylized tree.</image:caption>
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    <image:image>
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      <image:title>Financial Product</image:title>
      <image:caption>Screenshot of a financial planning and retirement investment website displaying information about lifetime payments, TIAA Traditional annuities, and tools for estimating retirement income, with images of smiling people and graphics related to money and retirement planning.</image:caption>
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    <image:image>
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      <image:caption>A woman rock climbing on a red rock formation with the text "Bring Your Challenges" in yellow on a blue background.</image:caption>
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    <image:image>
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      <image:caption>Prudential financial services website homepage with sections on workplace benefits, life insurance, annuities, investments, and structured settlements, featuring images of business meetings, financial graphs, and discussions.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b7f940f5-3208-4453-b15f-6a5b219f1e41/Vanguard_Dash1_Full+Crop3.jpg</image:loc>
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      <image:caption>A financial investment dashboard showing line charts of investment growth over time for various funds as of July 30, 2020, with contact information in a blue box in the upper right corner.</image:caption>
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    <image:image>
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      <image:caption>A financial dashboard displaying client portfolio data, investments, insights, reports, and fund announcements on a webpage for Vanguard.</image:caption>
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    <image:image>
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      <image:title>Financial Product</image:title>
      <image:caption>A group of professionals attending a workshop or meeting in a modern conference room, with a large whiteboard filled with notes and charts and a projector displaying a presentation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/financial/digitaltranformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
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  <url>
    <loc>https://www.joshnard.com/crm/customer-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-08</lastmod>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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    <image:image>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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    <image:image>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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    <image:image>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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    <image:image>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience</image:title>
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    <image:image>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience - 1_Research</image:title>
      <image:caption>Research methodologies will deliver higher fidelity recommendations through evaluating both business goals and employee contributions to these goals, probing conflicts and associating patterns for relevance. We iteratively affinitize our research to achieve stronger recommendations through association. THIS LEADS TO Discovery of gaps and conflicts in employee actions and information transparency Improvements to associative relationships within the PLM ecosystem, that will drive efficiencies</image:caption>
    </image:image>
    <image:image>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience - 2_Workshop</image:title>
      <image:caption>In the workshop we will share process gaps uncovered from research and leverage CAT’s expertise to identify the actionable opportunities for inclusion into the storyboard. The workshop is structured to incite collaboration and complex ideation on future PLM solutions. THIS LEADS TO Collective understanding of associations, gaps and conflicts within the PLM ecosystem Socialization of proposed opportunities and solutions Actionable resolutions needed for delivery</image:caption>
    </image:image>
    <image:image>
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      <image:title>Enterprise CRM PLDC - Caterpillar SFMC Sales Experience - 3_Storyboard</image:title>
      <image:caption>The storyboard will highlight critical gaps in the current-state service experience, elevating cross-vertical touch points where best-in-class service design will drive business value. The storyboard can be a living document that evolves during service transformation planning and design activities. THIS LEADS TO Holistic narrative of the associative relationships across a complex set of systems Representation of the gaps and conflicts that drive opportunities for improvement Visceral understanding of transformation as an imperative</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/crm/crm-orchestration</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-08</lastmod>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/416ce372-9ca9-42d4-b415-8cd4d3ea8fac/Stellantis_QuantRep_9.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/0de9e4e3-ebca-4320-bd66-111318cb92cf/StellantisMopar_Journey33.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/c6ec8b8a-ba9a-438a-8741-e80df00639e8/StellantisMopar_Journey19.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ff783387-6761-43e1-bbf2-b1ba78ccc38f/StellantisMopar_Journey21.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/119b6882-fee7-4b77-9925-b99b789ee284/Stellantis_QuantRep_10.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/241d8fcf-2b3b-44de-a59a-91850e92cf4f/StellantisMopar_Journey23.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/96c7ba72-14fe-42c6-9ced-2f37d9241338/Stellantis_QuantRep_11.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8d451210-de83-4cc2-aa30-edbaf3ee87d6/Stellantis_QuantRep_13.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/9c3913d3-471b-4137-82f5-a44dd0d29dae/Stellantis_QuantRep_15.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/cfb31f5e-5a22-4224-be2a-98c329bc7972/StellantisMopar_Journey26.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/923ec782-4ea8-4066-8fe0-a9fcde26800b/Stellantis_QuantRep_18.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/35c8c31e-2bf8-43ee-9af2-1025e506f3b8/StellantisMopar_Journey27.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5fd1dfd2-3d5d-4ef2-bd27-c673d46d3892/Stellantis_QuantRep_21.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/aa93a65e-9681-41c5-b2ac-4c5113929bf1/StellantisMopar_Journey29.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1cc6c86f-10a1-4774-bd83-09025836341b/Stellantis_QuantRep_25.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/29d5bf6c-04b9-454e-be79-3b835d9907bc/StellantisMopar_Journey30.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ed917331-80ce-4346-8e4b-fc45cc670c48/Stellantis_QuantRep_29.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5affaa40-4e81-42b0-a4d4-788d54321d77/StellantisMopar_Journey32.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/280992db-0683-4be3-a281-56d39817d969/Stellantis_QuantRep_31.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/0de9e4e3-ebca-4320-bd66-111318cb92cf/StellantisMopar_Journey33.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/43e8f5ed-40e0-4498-87ae-e704a93b55f2/Stellantis_QuantRep_33.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/2889b072-79f6-4496-bc31-7c40028efcbe/Stellantis_QuantRep_36.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8258398d-7519-4353-a73b-26fb158551aa/StellantisMopar_Journey38.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/24ae8caa-225f-446b-98ef-594063725dc9/Stellantis_QuantRep_38.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8c771f99-55a6-49de-a5f1-320ed0af56ca/Stellantis_QuantRep_39.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/3741d639-a68a-40ce-913f-0e209196369c/Stellantis_QuantRep_45.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1fa3d8f9-f151-4693-a748-f5cd1bdedd4b/Stellantis_QuantRep_47.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/daccf96e-b76d-45ac-9e90-965f26349c40/Stellantis_QuantRep_50.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/c776c539-9a26-4b74-8811-762176b7a3d8/Stellantis_QuantRep_53.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/a00bd2b5-4c60-4979-92c9-f71dddafbdd4/Stellantis_QuantRep_55.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/54e35f67-1726-4313-86c7-3bd02ff1c918/Stellantis_QuantRep_57.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/896e0bfe-c2f4-4db6-abe9-23a1ac7723ab/Stellantis_QuantRep_58.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/9593c92b-6d56-44b7-a514-535ef306fd44/Stellantis_QuantRep_43.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle - 1| Qualitative &amp; Quantitative</image:title>
      <image:caption>We took extensive qualitative interviews and quantitative surveys across real owner journeys and mapped sentiments and impactful data to areas of the journey. This validated our journey map for relevant, branded communications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/9e4b0621-6c98-4fad-aa1d-a7fa7b9ea31d/Stellantis_PivotalM_Ex9.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle - 2| Experience Pillars Need States</image:title>
      <image:caption>We connected key business KPIs with deficits in customer awareness. We aligned key communication “pillars” across teams for greater planning. Measuring delight is challenging, so we map to customer empowerment, transparency and connection to brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/c588d915-ea23-49ad-8388-8f25063258f4/Stellantis_IntroJMap_CaseStudy7.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle - 3| Pivotal Moments™ Definitions</image:title>
      <image:caption>We converted analysis of customer and business research into defined customer triggers, emotions, routines and the outcomes of a moment. We connect teams to plan relevant communications on customer behavioral triggers, emotions, routines, influencers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/ff783387-6761-43e1-bbf2-b1ba78ccc38f/StellantisMopar_Journey21.jpeg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle - 4| If/Then Use Cases</image:title>
      <image:caption>Business use cases become if/then instructions. Customers do not always follow every business goal, so we plan. ”If” the customer doesn’t act, “then” we deliver planned messaging and cadence personalized to their purchase ownership, service and auto features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/4e344a85-836d-4227-b3bb-481b4220b7d2/Stellantis+Ownership+Pivotal+Moment+Map+DeepFidelity+small+copy+2.jpg</image:loc>
      <image:title>Enterprise CRM PLDC - Stellantis CRM Journey Orchestration Lifecycle - 5| Pivotal Moments™ Narrative empathy, channel touchpoints</image:title>
      <image:caption>Tell memorable stories of a ”north star” experience to contextualize business aspirations with customer empathy. We connected touchpoints to various channels, business departments and influencers, such as family or friends that support this north star experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5e989c3d-5c6f-464a-9a29-877535dc74f2/Stellantis_QuantRep_57.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/hospitality</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/587e69ca-def8-4b12-8a34-e7f623a3a43f/Sunwing_CustomerJourney_Macro_Fin_SM.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594781332-PDXBPAM3MVT9D58L8PUX/DRG_1.8_v1F_031615_Page_029.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645165-651FPJMCLDJSNFTJMCPJ/MarriottStoryboard3.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/f32ce41f-f475-410f-8782-d9e347a37666/Slide32.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/eb8216cc-9dd7-49f8-b76e-b2241d85a76d/Slide35.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/5fd3bc81-2700-44a2-a7d9-0b4b8dbfd2de/Sunw_AccelWorkshop_Recap_201004_NoL_Page_20.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/762dfd21-c771-4846-b23b-03c737758b43/Sunw_AccelWorkshop_Recap_201004_NoL_Page_22.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/96bfe40f-2259-4ed9-ad5e-9b79a924ad17/United_InFlight_Mobile_3AppDomiS1.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/c1159c28-a8a8-425d-a887-7d87fbd5a1bf/SunwingCDP+StratAppr_112920+FinalCon23.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645135-65VQIORBRJ7RSMZQF15B/MarriottStoryboard4.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/b20a7247-b8ac-492e-a630-1a946190a6fd/United_WheelChair_Modern_Flow_20170619.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/40907669-6e94-43ef-b4da-e9bd560a2f99/Amw_AmCartOutofInventory_CXAssessment-Blueprint_NoLogos+ISO+Barriers_Page_09.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645127-KNY2UYS9OCFED1XS4TZU/MarriottStoryboard2.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645633-R9JJQJN5325NPKCN2UL9/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_104.png</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/8dfc49d0-ba4c-47fd-8a5d-211207378b4f/Amway_IAFlowStructure_4threview_ContentAudit4.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594644936-I2PV4GYQ00TPGMX6F4FN/MarriottStoryboard3.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645155-TOXGV7NPAXZ68ELZN97N/MarriottStoryboard1.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645202-35STH54WX4PJIJ88B3EA/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_038.png</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645756-YXYCBZGBD9F6LN8Z3AG8/Marriott_IA_PURE_CRIS_App_100515.png</image:loc>
      <image:title>Hospitality Products with Loyalty</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/hospitality/hospitality-loyalty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645456-LEN3RYLXYFZ9SO6338EY/Slide19.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645525-R6KECFEHCPCKT4X8YZ2Y/Slide19.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645640-AHTB831Q9YZM3PH3LG08/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_105.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645443-LUVDTBP61NQGA0164KIO/Slide20.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645549-ZV3YQO60S2VV5GBXLIJA/Slide20.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645624-DCY2HSV2HHR5O70FQB9E/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_101.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645473-FFGH1O0YP4ZKWHFANHXJ/Slide21.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645540-XHL6A6EOY1SZ3FPXJPQV/Slide22.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645609-DHIT3Y4D0NNC26JF5U6J/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_102.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645435-3N8GJ6N9YC2A2PSJNLZG/Slide22.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645569-ASD6GFVYNX52R4E7DT3E/Slide23.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645654-T77ARWDQ0544FU2FTTYI/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_103.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645559-A6VAZ05UP95DCOGY32LN/Slide24.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645633-R9JJQJN5325NPKCN2UL9/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_104.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645406-Y3M2KT44UQ4KOKYCMIY2/Slide09.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
      <image:caption>We identified three core areas for agent success</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645409-KBJN3Z0L15N02U09XQVV/Slide10.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing - Make it stand out</image:title>
      <image:caption>We then looked at the reservations segments within the journey to measure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645412-3QA27CHDLN18VQGHNQ1J/Slide08.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Loyalty Sizing</image:title>
      <image:caption>We evaluated the call center agent lifecycle stages with a customer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/hospitality/book-loyalty-ux</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645768-S2ZGZTCCXIYMKQZI512E/Marriott_IA_Reservations_ISO_100515b.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645958-P1ZOS3ND90HWW7QP1GLU/Slide3.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646039-64DPFXZJDAECPPYIB5WB/Slide8.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646180-77TC5TBQIKDGPJT77CSS/Wireframe-HomeScreen.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645785-0FJ3BH6M7NYZ8IWQR7Y3/Marriott_IA_PURE_CRIS_App_100515b-Simple.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645938-OL3LDVJ9NY3JDGWA8ORD/Slide4.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646135-26W1UQFT2WO4IFX0SW60/Slide9.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646194-WQQNL1O21TJ8FIVZ9FWF/Wireframe-RoomSearch.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645756-YXYCBZGBD9F6LN8Z3AG8/Marriott_IA_PURE_CRIS_App_100515.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645899-WHZDB26WB8U0HMDAX3X1/Slide20.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646066-QOI0N9XINT315R6LOKOK/Slide11.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646188-GG0CO8XDEM9CGGLRJNTN/Wireframe-HotelSearch.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645800-1ROEKK29XUZ2R1RBGR6C/Marriott_IA_PURE_CRIS_App_100515b-Mapping.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645917-66N387ILBMIQ8KWNUE69/Slide22.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646112-1XAHKQP0LO5M6HY1Y2Q0/Slide12.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645882-246BJYSQ7LH8I03E64TY/Slide23.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646027-1SLHNPLQDPBGQD239F46/Slide13.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645869-NXV1OLI3I6KJ7AWG6XXZ/Slide24.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646045-AL2Z1YGBYF5AT7B43EOD/Slide14.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646097-G35EH7I3H4HPE8J0GJQD/Slide15.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646119-KVW7WC35IPIUKQM94MVM/Slide16.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646076-TNWYVDU9AO41KF32M1AZ/Slide17.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646089-FHHDRB5IZ7JSVINFBPP6/Slide18.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594646057-BYCLQQCZY8GHMWPW60UM/Slide19.jpeg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645984-S6H07WIESSIILPUTW2V4/Slide08.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX</image:title>
      <image:caption>We evaluated the call center agent lifecycle stages with a customer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645999-ICZ67PE5UYNLUHSNFZK1/Slide10.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Booking &amp; Loyalty UX - Make it stand out</image:title>
      <image:caption>We then looked at the reservations segments within the journey to measure</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joshnard.com/hospitality/journey-mapping</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594644932-DRFZ8S4CVOHI93R9XRH1/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_016.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594644936-I2PV4GYQ00TPGMX6F4FN/MarriottStoryboard3.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594644943-8KYTBEIFURU4YKL1M8CF/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_044.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594644948-P0EWW4VMY5H8H8DF0I14/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_105.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645037-S7SMAEYWQUPJ3HMIBXLO/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_016.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645155-TOXGV7NPAXZ68ELZN97N/MarriottStoryboard1.jpg</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
      <image:caption>Marriott Customer Journey Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594645008-TO5D1GDQW05RWB6QHMU5/Marriott_Pres_Final_20140930_BMCL_V2+2_Page_017.png</image:loc>
      <image:title>Hospitality Products with Loyalty - Marriott Journey and Business Value</image:title>
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      <image:caption>One of our Categorization exercise.</image:caption>
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      <image:caption>Compensation outcome mapping</image:caption>
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      <image:caption>Exploring potential decisioning, interactions</image:caption>
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      <image:caption>Core4 Promise on an aircraft fuselage</image:caption>
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      <image:title>Product Enterprise Travel - Product - Service Resolution - Forbes: How To Fix United Airlines' Culture Problem</image:title>
      <image:caption>“United Airlines’ employees seem utterly incompetent.  The recent dog death incident is only the latest in a string of situations in which United employees have screwed up.  But the incidents don't reflect a competence deficit at the airline; they reveal a culture problem -- and United's leaders must take specific actions to fix it.”</image:caption>
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      <image:title>Product Enterprise Travel - Product - Service Resolution - CNBC: United Airlines is sending employees to compassion training</image:title>
      <image:caption>The airline recently rolled out a new program called “core4.” Thousands of employees will go through an ambitious four-hour training session that aims to teach workers to be efficient (think on-time departures), ensure operations are safe and do it all with a smile.</image:caption>
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      <image:caption>The new podium design was modular in that it allowed legacy printers to eventually be removed with the base, allowing the “tulip” design to move where customers where.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672910-IWCVBSDM6G4QBS6F7VTH/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_03.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672789-PXPUPAG8AKRCC4LC9XY9/IMG_3864.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672886-JTKL2QYRHERWQIDT4UCB/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_04.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672783-YL196AB2WLF93MV51XQ7/IMG_3902.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672872-KLZ4DLD825URD8ATLID8/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_05.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672799-ZLJ5H9W3DM8WQE3P2OND/IMG_3846.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672901-RKATG73E9SYXJXXMIGX1/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_06.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672944-MDH9RT8ZLSGFYLQXP0R7/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_07.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672929-E2ZYH8913YC8K1KRJ84E/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_08.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672954-7PYYI1TLQE2SHB6VN3MK/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_09.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
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      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672918-XZEUVRA9295ZX1GXFVH4/United_AO_ATW_WCHR_ORDWorkshop_DRAFTv2_Page_11.png</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
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    <image:image>
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      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594672820-2CQHMUJZ3GRZK9O82JL2/IMG_3854.jpg</image:loc>
      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
      <image:caption>Here a researcher discusses the feedback from the team.</image:caption>
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      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
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      <image:title>Product Enterprise Travel - CX Wheelchair Research</image:title>
      <image:caption>The system processing flow between United Airlines request handling and 3rd party wheelchair contractors within the airport stages.</image:caption>
    </image:image>
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      <image:title>Product Enterprise Travel - Airport Baggage Research</image:title>
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    <image:image>
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      <image:title>Product Enterprise Travel - Airport Baggage Research</image:title>
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      <image:title>Product Enterprise Travel - Airport Baggage Research</image:title>
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    <image:image>
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      <image:title>Product Enterprise Travel - Airport Baggage Research</image:title>
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    <image:image>
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      <image:title>Product Enterprise Travel - Airport Baggage Research</image:title>
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    <image:image>
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      <image:title>Product Enterprise Travel - Airport Baggage Research</image:title>
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    <image:image>
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      <image:title>Product Enterprise Travel - Airport Baggage Research</image:title>
      <image:caption>The research team having a post-workshop celebration</image:caption>
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    <loc>https://www.joshnard.com/travel/business-cx-vision</loc>
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      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
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      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571187-9ADORM127FTW9006ISSQ/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_06.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
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      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571197-SM7HP9R0YZ1CYARCZ6HN/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_07.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571299-O0GI1O406ZBNYC7IPTR0/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_41.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571212-8VGA504XLRA2TNYCCLKT/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_09.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571313-2LDTRCENR265H5MOOA5Y/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_44.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571224-5R81XRDLA5S6A0KHEUK3/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_10.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571329-YZZ27XL8BPIPO03C89BB/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_58.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571345-7LCIS16KN87W4ZFCC46W/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_59.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571322-C65T5SJ32FDAQ7KP1Y6C/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_60.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571355-AFQPAZT8L48FGFDJVF3D/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_61.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571335-7G95PM1M6X6Q536BDDLX/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_62.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571238-2YOYMOOK6ZATND100DN6/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_14.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
      <image:caption>Business Aligned Stages of the Sales Journey</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571242-VKCG9WCGUKTYVB1ULNSM/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_17.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1 - Make it stand out</image:title>
      <image:caption>Reading the Blueprint: Moments, Categories and Attributes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571246-KZKQSPZYS6R7S2GIKIQC/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_19.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1 - Make it stand out</image:title>
      <image:caption>Customer Experience Platforms and Services mapped to pivotal moments</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571249-I0HS3AFO84JKMUJB5XDL/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_15.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
      <image:caption>Pivotal Moments identified within the CX and EX Journey</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571257-USRQGZWHOWT15WIL17RN/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_18.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571262-EKE0RZ2MTN2H214BSE0Q/Amw_AmCartOutofInventory_CXAssessment-Blueprint_Page_20.png</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1 - Make it stand out</image:title>
      <image:caption>Customer Experience Assessments for planning long-term prioritizations</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643b187127b2c448480b3fa1/1681594571266-P127TOVLLMGIIGNNDZCB/AmCXBlueprint.jpg</image:loc>
      <image:title>Omnichannel Commerce - CPG Journey Roadmap P.1</image:title>
      <image:caption>CX-EX Service Blueprint</image:caption>
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